naoo AG Adopts IFRS Reporting Standards and Advances ERP Integration Strategy

naoo AG has initiated the transition of its consolidated financial reporting to International Financial Reporting Standards, a move that will enhance global comparability and increase transparency for the international investment community. The adoption of IFRS represents a strategic step toward strengthening alignment with international capital markets and improving comparability with listed peers. The Group will issue its first consolidated IFRS financial statements with the 2025 Annual Report, which will include further details on the transition process and its implications for financial reporting.

CFO Kevin Dragon emphasized that the transition to IFRS serves as a key pillar of the company's international growth strategy, reinforcing their commitment to global transparency standards. This financial reporting evolution, combined with ongoing integration of Group-wide systems, establishes a strong foundation for scalable value creation and positions the company for sustained international expansion. The strategic importance of this transition lies in its ability to provide international investors with standardized financial information that aligns with global market expectations.

Concurrently, the company has commenced the integration of recently acquired Kingfluencers AG onto its unified ERP platform, a critical operational initiative that eliminates redundant processes and provides consolidated data across the organization. This system integration represents a fundamental step in capturing operational synergies from the acquisition through streamlining key functions including finance, human resources, and sales operations. The unified ERP platform enables enhanced operational efficiency and scalability across the expanding corporate structure.

The integration of Kingfluencers, which operates as Switzerland's leading agency for influencer and social media marketing, onto the central ERP system facilitates consolidated data management and process standardization. This technological harmonization supports the company's broader strategic objectives by creating a unified operational framework that can support future growth initiatives. The combination of financial reporting standardization through IFRS adoption and operational integration through ERP harmonization creates a comprehensive foundation for the company's international expansion strategy and long-term value creation.

For additional corporate information, investors can visit https://www.naoo.com to access detailed company updates and financial disclosures. The original press release announcing these strategic initiatives is available through the corporate news distribution platform at https://www.newmediawire.com where stakeholders can review the complete announcement and related corporate developments.