Naoo AG Strengthens Balance Sheet Through Shareholder Loan Conversion

Naoo AG has completed a capital increase by converting shareholder loans from principal shareholder Dr. Thomas Wolfensberger totaling approximately CHF 5.2 million into equity. This transaction strengthens the company's balance sheet and equity base without representing new external financing or changing the economic substance of the organization. The conversion involved issuing 1,093,020 new registered shares with a nominal value of CHF 1.00 each, with 1,078,020 shares paid through set-off against existing loans from Dr. Wolfensberger and 15,000 shares issued against cash from another investor.

The shareholder loans consisted of two components: cash loans previously provided by Dr. Wolfensberger and advance contributions made for share provisions on behalf of naoo AG. These share provisions were necessary to pre-finance contractually owed purchase price components related to the acquisition of Kingfluencers AG, as the company lacked sufficient treasury shares to meet these obligations at the relevant time. The principal shareholder advanced funds to enable naoo AG to fulfill its contractual commitments, demonstrating ongoing support for the company's strategic initiatives.

This transaction represents a balance sheet reclassification that improves naoo AG's equity ratio while maintaining the company's strategic direction. Following the capital increase, the share capital now amounts to CHF 5,561,277, divided into the same number of fully paid-in registered shares. The principal shareholder maintains a long-term investment strategy and continues to actively support naoo AG in executing its growth and integration strategy. The company is building the future of creator-driven social media through its platform that connects people based on interests and preferences, delivering personalized content, gamification, and an innovative points-and-rewards system.

The integration of Kingfluencers AG, described as the largest influencer agency in Switzerland and one of the largest in the DACH region, combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling. Naoo AG is developing an integrated ecosystem that includes proprietary creator-driven media formats such as vertical shorts and content hubs designed to broaden reach, deepen engagement, and support a diversified, IP-driven business model. The company, headquartered in Zug, Switzerland, employs 41 people and is listed on the Dusseldorf Stock Exchange under ticker NAO with ISIN CH1323306329. Additional information about the company's operations can be found at https://www.newmediawire.com.