naoo Introduces naoo Sense 3: A Rebuilt AI Feed for Real-Time Personalization

naoo AG, operator of an AI-powered social discovery, activation, and commerce platform, has announced naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed is designed to react to each user in real time, adapting to behavior and interests as they shift, and providing a personalized experience from the very first session. Unlike previous iterations, naoo Sense 3 integrates interests, trends, location, and community signals to surface content that is more relevant and timely.

The launch of naoo Sense 3 marks a significant milestone for naoo's AI organization, which has matured over the past year. Since the release of naoo Sense 2 in mid-2025, the company has developed a full stack of AI infrastructure and products, including GAIA (a scalable data and AI infrastructure), ModelKnife (a machine-learning framework for automated model training and real-time serving), and METIS (a real-time experimentation layer). These foundations enable naoo Sense 3 to run multiple algorithm versions in parallel, measure performance against real engagement signals, and continuously improve.

Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”

For naoo, this represents a strategic step forward. A more relevant and personal feed is the engine that leading social platforms have relied on to deepen engagement and retain users. By applying this technology to its local-discovery model, naoo aims to strengthen user retention and engagement, supporting sustained growth of its active user base. The rollout of naoo Sense 3 is planned for August 2026.

naoo AG is headquartered in Zug, Switzerland, and is listed on the Dusseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329). The company operates a platform that links digital attention with geographic relevance and interaction with local businesses, featuring personalized content, gamification, and a points and rewards system. Through its subsidiary Kingfluencers AG, naoo also leverages expertise in creator marketing and brand storytelling.