naoo Worlds Shows Early Growth, Tapping Creator Networks and Local Business Integration

ZUG and ZURICH, SWITZERLAND – naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the naoo social media and commerce platform, is seeing early strong signals for its product format naoo Worlds, launched in July. Eight Worlds are now live, with six more already agreed and set to launch in the coming weeks. The first creators selected for naoo Worlds together command more than 3 million followers across their existing social media channels, connecting the new format from the outset to substantial pre-existing communities and laying the groundwork to convert external social media reach into naoo's own ecosystem.

Since the launch of Worlds on the naoo Map in early July, the number of weekly active users on the Map has grown by 59%, while average session length in the app increased by roughly 10%. These early user signals support a central growth hypothesis behind naoo Worlds: creator-driven communities that are thematically and geographically relevant can increase engagement on the platform while creating new points of connection for businesses. To this end, naoo Worlds brings together creator content, communities, real-world places, and local businesses in a new social media format. Users can discover recommendations, content, places, and offers within a World, moving freely between digital content and real-world locations.

The creator network of Kingfluencers plays a key role in the rapid expansion. The influencer marketing platform, acquired by naoo in 2025, allows naoo to bring on suitable creators with existing communities for new Worlds and to roll out the format city by city. The current expansion thus provides early operational evidence for the strategic rationale behind the Kingfluencers integration: existing creator reach and relationships become directly usable for the growth of naoo's core product. This also aligns with the rollout strategy outlined in the earlier draft.

The initial focus is on building high local density in Zurich. At the same time, the format is already expanding into further regions. Alongside planned Worlds in Basel and Bern, Gregs World in Lausanne marks the first World live in French-speaking Switzerland. Automatic translation of Worlds, posts, offers, polls, and games into each user's device language provides the technical foundation for a rollout that spans language regions.

With the first businesses and exclusive offers now live directly within Worlds, the next stage of development is already underway. naoo thereby connects three central assets of the group: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo and to connect these with local discovery, offers, and real-world activation. In doing so, Worlds is intended to contribute both to user growth and engagement and to the broader rollout of naoo Business.

Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: "The first weeks of naoo Worlds have been strategically very encouraging for us. We're seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That's exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model."