Naples Soap Company Appoints Experienced Beauty Industry Executive as Fractional CFO

Naples Soap Company, Inc. (OTCQB: NASO), a national omni-channel retailer specializing in clean beauty skin, hair, and wellness products, has appointed Carolyn Thielman, CPA, as fractional Chief Financial Officer. Thielman brings more than 15 years of financial leadership experience from her tenure at Estée Lauder, along with expertise in scaling beauty and wellness brands. Her appointment signals the company's strategic focus on strengthening financial management during a period of expansion.

Thielman will oversee critical financial functions including financial planning, capital allocation, and cash flow management. She will also guide growth initiatives across the company's diverse sales channels, including retail, wholesale, and e-commerce. This appointment comes at a time when the company is positioned to capitalize on the growing consumer demand for clean beauty products and sustainable wellness solutions.

The new fractional CFO succeeds longtime CFO Jim Milner, CPA, who is retiring after 12 years of service. Milner will continue to contribute to the company's strategic direction by remaining on the Board of Directors. The transition reflects the company's commitment to maintaining financial stability while bringing in fresh expertise from the beauty industry.

Naples Soap Company operates 13 retail locations in Florida and sells products online at https://www.naplessoap.com. The company's wholesale division distributes products to over 400 boutiques, spas, and retail stores throughout the United States. With more than 600 premium skin and hair care products made without harsh chemical additives, the company has built a loyal customer base that values its commitment to sustainability and natural ingredients.

Thielman's background in scaling established beauty brands like Estée Lauder provides valuable insight for Naples Soap Company's growth strategy. Her experience in financial leadership within the competitive beauty industry positions her to help optimize the company's capital allocation and drive profitability across all sales channels. The appointment demonstrates the company's proactive approach to financial management as it continues to expand its market presence in the clean beauty sector.