Naples Soap Company Appoints Former Estée Lauder Executive as Fractional CFO to Drive Growth Strategy

Naples Soap Company, Inc. (OTCQB: NASO), a national omni-channel retailer specializing in clean beauty skin, hair, and wellness products, has appointed Carolyn Thielman, CPA, as fractional Chief Financial Officer. Thielman brings more than 15 years of financial leadership experience from Estée Lauder and expertise in scaling beauty and wellness brands. Her appointment signals the company's strategic focus on strengthening financial management during a period of expansion.

Thielman will oversee financial planning, capital allocation, and cash flow management while guiding growth initiatives across the company's retail, wholesale, and e-commerce channels. She succeeds longtime CFO Jim Milner, CPA, who is retiring after 12 years of service but will continue to serve on the Company's Board of Directors. This leadership transition comes at a critical time as the company positions itself for accelerated growth in the competitive clean beauty market.

The appointment of an executive with Thielman's background is significant for Naples Soap Company's future trajectory. Her experience at Estée Lauder, a global beauty giant, provides valuable insights into scaling operations and managing financial complexities in the beauty industry. This move demonstrates the company's commitment to professionalizing its financial operations and implementing robust growth strategies.

Naples Soap Company operates 13 retail locations in Florida and sells products online at https://www.naplessoap.com. The company's products are also available at over 400 boutiques, spas, and retail stores throughout the United States through its wholesale division. With more than 600 premium skin and hair care products made without harsh chemical additives, the company has built a loyal customer base that values its commitment to sustainability and wellness.

The fractional CFO model represents a strategic approach to executive leadership, allowing companies to access high-level financial expertise without the full-time commitment. This arrangement enables Naples Soap Company to benefit from Thielman's specialized knowledge while maintaining flexibility in its executive structure. The company's stock trades on the OTCQB under the ticker symbol NASO, and this leadership change may influence investor confidence and market perception.

Thielman's appointment comes as the clean beauty market continues to experience significant growth, with consumers increasingly seeking natural, nourishing ingredients in their personal care products. Her financial leadership will be crucial in navigating market opportunities and competitive challenges. The company's omni-channel approach, combining physical retail locations with robust online presence at https://www.naplessoap.com and wholesale distribution, positions it well for continued expansion in the evolving beauty and wellness landscape.