Naturally Amish Secures Annual Supply of 20,000 Cattle Amid National Beef Industry Challenges

Naturally Amish has established a reserve within the Amish community guaranteeing a minimum supply of 20,000 cattle per year for direct-to-consumer and wholesale sales. With current live cattle futures averaging approximately $3,500 per cow, this commitment represents over $70 million in annual revenue with an anticipated minimum profit margin of 10%, yielding at least $7 million annually for the company. This substantial reserve addresses the growing demand for high-quality livestock while ensuring consistent supply for both small-scale farmers and larger agricultural operations.

The timing of this announcement is particularly significant given recent data from the U.S. Department of Agriculture highlighting critical challenges in the American beef industry. In a press release dated October 25, 2025, the USDA announced a comprehensive initiative aimed at bolstering the American beef industry, emphasizing the vital role of American ranchers in ensuring national security. This initiative comes as the United States has seen a significant decline in family farms—over 17% since 2017, equating to more than 100,000 operations lost in the past decade. With the national cattle herd at its lowest level in 75 years and consumer demand for beef rising by 9% over the same period, the USDA is taking proactive measures to stabilize markets for ranchers and make beef more affordable for consumers according to their announcement at https://www.usda.gov/about-usda/news/press-releases/2025/10/22/secretary-rollins-announces-plan-american-ranchers-and-consumers.

Naturally Amish's commitment to supplying 20,000 cattle annually directly addresses these industry-wide shortages. Each cow in the reserve is raised with care that prioritizes animal welfare and environmental stewardship, reflecting the company's commitment to sustainable farming practices. This approach enhances livestock quality, ensuring customers receive healthy cattle capable of thriving in diverse farming conditions. The company is actively seeking USDA-certified meat processing facilities in Michigan, Ohio, and Indiana to expand its beef offerings into wholesale markets, including restaurants, grocery stores, and chains.

In a significant advancement for the brand, Naturally Amish has attained Beef Quality Assurance Certification, reflecting commitment to optimal management practices in cattle care, herd health, handling, and transportation. This certification ensures the safety, quality, and wholesomeness of beef produced, positioning Naturally Amish as a trusted source in a competitive market. By securing this substantial cattle reserve while achieving industry certifications, Naturally Amish demonstrates operational capacity to support various agricultural needs during a period of national supply challenges, contributing to the overall health of the agricultural community through reliable sourcing and quality standards.