NCL Unveils New Website and Packaging as Part of Brand Evolution

NCL, the wellness brand formerly known as Natural Cure Labs, is entering the next phase of its brand transition with a newly launched website, updated packaging, and an expanded product lineup under development. The rebrand, first announced earlier this year, marks the company's shift from Natural Cure Labs to the streamlined NCL identity already used by its team and customers.

The company's rebuilt website is now live, designed to support its growth from a single-product startup in 2015 to a nationwide, multi-retailer operation. According to NCL, the previous site no longer reflected the scale of the business, which now serves more than 200,000 customers worldwide. The new site features an updated design, expanded product information, and improved infrastructure to accommodate future growth.

New product labels reflecting the NCL brand identity are currently in production and expected to appear soon in shipments and on major online marketplaces. The formulations inside remain unchanged; only the packaging is being updated to align with the company's new visual identity. "The name change was the first step, and the new website is the next one live," said Damon Sununtnasuk, Founder & CEO of NCL. "New packaging and new products are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here."

NCL emphasized that none of the changes affect current orders, existing formulations, or the team behind them. Customers can expect the same products they already know, now ordered through the newly launched website, soon delivered under updated packaging, and eventually joined by a new product built to the same standards the company has maintained since 2015. Additional details will be released as each phase of the transition is completed.

Founded in 2015 as Natural Cure Labs, NCL is a science-backed dietary supplement company committed to clean-label quality, third-party testing, and transparency. What began with a single monolaurin supplement has grown into an award-winning wellness brand with over 35 million capsules sold and more than 7,000 verified customer reviews. NCL's products are manufactured in the United States and available through its website and major marketplaces including Amazon, Walmart, TikTok Shop, among others. The company has been recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America, named a two-time Gator100 honoree (2025, 2026), received multiple Stevie Awards from the American Business Awards, and is a three-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer. For more information, visit naturalcurelabs.com.