NeoPangea Appoints National Geographic Veteran Jen Wallace as Vice President of Marketing & Client Strategy

NeoPangea has appointed Jen Wallace as Vice President of Marketing & Client Strategy, bringing nearly two decades of National Geographic experience to the creative agency specializing in interactive experiences and digital innovation. Wallace's career spans multiple facets of content creation and strategic development, beginning in media and project management at Conde Nast before transitioning to the photography industry at Jupiter Images, which was later acquired by Getty Images. Her background includes serving as photography editor for National Geographic Kids magazine before advancing to more strategic roles within the organization.

At National Geographic's Brand Studio, Wallace created interactive experiences, data visualizations, games, and microsites that pushed the boundaries of digital storytelling during the early days of content marketing and paid social media. In 2016, she advanced to the National Geographic Experiences Team, where she led business development for traveling exhibitions, museum partnerships, and large-scale immersive projects. This extensive experience positions her to drive NeoPangea's next phase of growth in the evolving experiential design landscape.

Brett Bagenstose, Founder and Creative Director of NeoPangea, expressed enthusiasm about the appointment, noting that the agency has collaborated with Wallace for nearly a decade. Wallace's ability to adapt and excel across disciplines exemplifies the innovative thinking that has defined her career trajectory. Her appointment reinforces NeoPangea's commitment to attracting top-tier talent and expanding strategic capabilities in the competitive experiential design sector.

Wallace described the expanding opportunities in experiential design, gaming, and interactives as uncharted territory, drawing parallels to her National Geographic background. She expressed eagerness to help drive business development at NeoPangea, forging new partnerships with brands, museums, and themed entertainment pioneers. The strategic hire comes at a time when interactive experiences and digital innovation are becoming increasingly important for brands seeking to engage audiences in meaningful ways.

The appointment signals NeoPangea's intention to strengthen its position in the market for boundary-pushing experiences and innovative client partnerships. Wallace's expertise in developing media and digital products, combined with her strategic business development experience, provides the agency with valuable leadership as it navigates the evolving landscape of interactive storytelling and experiential marketing. This move demonstrates how creative agencies are increasingly seeking executives with diverse backgrounds in both traditional media and emerging digital platforms to drive growth and innovation.