Nephros Targets $25 Million New York Water Safety Market with New Regional Leadership

Nephros Inc., a water technology company providing filtration solutions to medical and commercial markets, announced an expansion of its strategic focus in the Greater New York City region with the addition of Dana Cunningham as a dedicated regional sales leader. The company targets one of the largest and most complex water safety markets in the United States to accelerate growth. Based on internal estimates, Nephros believes this region represents a $25 million annual addressable opportunity for point-of-use filtration and related services and represents a key driver of future growth.

The Greater New York market represents one of the most densely populated and infrastructure-intensive regions in the country, with a high concentration of healthcare facilities, aging water systems, and increasing regulatory and operational focus on waterborne pathogen risk. Nephros' decision to establish dedicated coverage in the region reflects a targeted strategy to increase penetration in high-value markets where regulatory scrutiny, infrastructure complexity, and risk awareness are converging. Robert Banks, President and CEO of Nephros, stated that the company is intentionally focusing resources on markets where the need for advanced water quality solutions is both immediate and growing.

Ms. Cunningham brings more than a decade of experience in sales leadership to the New York City and Long Island region, including leadership roles across telecommunications, healthcare distribution, and insurance services. She was first introduced to Nephros products while supporting healthcare customers with infection prevention initiatives, including Legionella response efforts. Cunningham expressed excitement about joining a company whose solutions make a meaningful difference in water quality for patient safety and facility operations. With a localized, hands-on approach, Cunningham will focus on expanding relationships with healthcare systems, commercial facilities, and channel partners, supporting customers in proactively managing water quality risks through Nephros' differentiated filtration solutions.

This expansion aligns with Nephros' broader growth strategy to deliver value through a combination of innovative products, responsive service, and deep domain expertise, enabling customers to proactively manage water quality and reduce risk to drive increased adoption across key markets. The company's focus on the Greater New York region demonstrates how increasing attention to water safety in complex urban environments creates significant business opportunities for specialized water technology providers. For more information about Nephros, please visit https://nephros.com. The latest news and updates relating to the company are available at https://tinyurl.com/nephnewsroom.