New Book 'Neurogiving' Ranks #11 on Amazon Business Bestseller List Before Release

Cherian Koshy's forthcoming book "Neurogiving: The Science of Donor Decision-Making" has achieved significant early success, premiering at #11 on Amazon's business and finance books list nearly a month before its December 9, 2025 release through Wiley publishing. The book's strong presale performance indicates substantial interest in its innovative approach to understanding donor behavior through scientific principles.

"Neurogiving" represents a comprehensive integration of neuroscience, behavioral economics, and storytelling techniques to reveal how the human brain makes decisions about charitable giving. Koshy, a fundraising and behavioral science expert, expressed gratitude for the early support, noting that the book represents the culmination of two decades of experience in fundraising, leadership, and behavior science. The work aims to provide fundraisers with tools to design donor experiences that feel genuinely human rather than transactional.

The book delivers a systematic guide to creating clear messaging that effectively converts prospective donors into active supporters. By combining up-to-date insights from neuroscience and behavioral psychology with proprietary research, "Neurogiving" offers a comprehensive roadmap for generating donor experiences that maximize both generosity and long-term commitment. Readers will find illustrative examples and research-informed strategies for applying these principles in real-world fundraising contexts, along with accessible descriptions of why people give and what motivates repeated giving behavior.

One significant aspect covered in the book is the potential role of artificial intelligence and machine learning in donor engagement and personalization strategies. This forward-looking approach positions "Neurogiving" as particularly relevant for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention rates. The book also serves as an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers looking to implement evidence-based approaches to their work.

Early supporters who pre-order the book can access $429 in exclusive bonuses available at https://neurogivingbook.com. The author has also scheduled a LinkedIn Live event for December 2, coinciding with Giving Tuesday, to discuss the science of generosity in greater depth. This early commercial success suggests strong market demand for scientifically-grounded approaches to fundraising that prioritize ethical, meaningful donor connections over traditional transactional methods.