New Revenue Architecture Assessment Offers B2B Companies Faster, Cheaper Growth Analysis

The Revenue Architecture Assessment, a new four-week program from Rich M. Smith Growth Studio, promises to deliver a comprehensive growth analysis for founder-led B2B companies at a fraction of the cost and time of traditional consulting. Priced under $15,000, the assessment aims to provide a clear, evidence-based understanding of business strengths and weaknesses, along with specific actions for the next 90 days. According to the firm, this is not an introductory phase of a fractional CMO or a showcase of consulting methodologies, but a structured, repeatable process that moves from discovery to recommendations.

The program follows a structured four-week schedule. In the first week, interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials are conducted. The second week is dedicated to analysis, synthesizing all gathered data. During the third week, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and strategic recommendations with a 90-day implementation roadmap. The fourth week culminates in a live two-hour presentation of findings to the CEO and senior leadership team.

Founder Rich Smith, with over 30 years of C-suite marketing leadership, brings a track record of multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.

"I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency."

The Revenue Architecture Assessment offers superior results more quickly and at a lower price compared to consulting firms that often charge between $25,000 and $75,000 and take more than 12 weeks. For more information, visit richmsmith.com.