New Sales Firm SPark Sales Inc. Launches to Address Market Access Challenges in North American Pool Industry

SPark Sales Inc., a Canada-based manufacturer sales representation and channel development firm for the pool and backyard industry, has announced its launch to help manufacturers address the gap between product innovation and effective market access. The firm, founded in 2025, works with pool and backyard manufacturers navigating an increasingly competitive and fragmented sales landscape, providing experienced sales representation, account management, and channel strategy designed to help products reach the right distributors, retailers, and buyers.

The launch comes as the North American pool and backyard sector continues to represent a multibillion-dollar market supported by long-term housing trends, backyard investment, and ongoing demand for renovation, replacement, and accessory products. At the same time, manufacturers face growing pressure to differentiate offerings, manage channel complexity, and maintain consistent sell-through across distributor, specialty retail, and mass-market networks. Shannon Park, founder of SPark Sales Inc., emphasized that growth alone doesn't guarantee success, stating manufacturers need sales representation that understands how distribution really works in this industry.

SPark Sales Inc. is headquartered in the Greater Toronto Area and works primarily with Canadian and U.S. manufacturers, while also supporting international brands entering the North American pool and backyard market. The firm operates as a focused, boutique partner, offering hands-on support without the overhead or rigidity of larger sales organizations. Services include manufacturer sales representation, distributor and retail account management, sales channel development, market expansion into Canada and the U.S., and strategic partnerships and industry connections.

In support of its sales representation and channel development work, SPark Sales Inc. also assists manufacturers with sales readiness and market entry preparation. This includes refining buyer-facing sales collateral, developing targeted outreach and email campaigns, and producing market analyses that help position products effectively for distributor and retail review. The firm is currently working with manufacturers across multiple segments of the pool and backyard category, including pool construction, equipment, accessories, and related products. Early clients include MEGNA Pools; Norrail (Northern Stainless & Rail Products); Champlain Plastics / Olympic Pool Accessories; and Alps Manufacturing.

Peter Basso, Vice President–Sales & Marketing at Global Pool Products, noted that Shannon understands the realities of selling into this market, stating that perspective makes a real difference when manufacturers are trying to grow responsibly and sustainably. The firm's launch represents a strategic response to industry challenges, offering specialized expertise to help manufacturers expand distribution, strengthen retail partnerships, and accelerate growth across North America's complex marketplace.