Newsworthy.ai Launches NewsCrafters Platform to Connect Paid PR with Earned Media Through Hybrid AI-Human Content Curation

Newsworthy.ai, a leading AI-driven press release distribution and news marketing platform, announced the public launch of NewsCrafters.com. Created by Newsworthy.ai founder and online PR pioneer David McInnis, NewsCrafters bridges the gap between paid press release distribution and earned media by enabling users to curate existing news into unique, authoritative content that enhances organic search visibility and strengthens brand authority. The platform uses a human-in-the-middle model where advanced AI generates first drafts based on user-defined personas and tones while human curators refine, personalize, and inject real expertise before publishing.

This hybrid approach ensures credibility, alignment with Google's E-E-A-T guidelines, and content authenticity that pure AI cannot deliver. David McInnis, founder of Newsworthy.ai and PRWeb, stated that NewsCrafters connects the paid world of press releases to the organic power of curated content. He emphasized that combining AI efficiency with human insight produces immediate results, noting that even before the official launch, curated articles have begun earning strong search visibility, appearing alongside major news outlets. NewsCrafters extends the Newsworthy.ai mission to make every piece of news a long-term, high-value digital asset.

During a private beta, early adopters tested the platform's ability to expand brand reach and improve organic visibility. One participating team, led by Justin McKenzie, host of The Building Texas Show, focused on curating news during the beta period. The team curated 343 articles that generated nearly 14,500 page views with a workflow of approximately 15 minutes per day per user, producing four to five curated articles daily. These articles frequently earned high placements in search results, often appearing on Page 1 for targeted queries. McKenzie noted that leveraging AI to write in specific voices has produced results that speak for themselves, with curating just four or five articles daily building substantial brand exposure quickly.

Mark M. Willaman, Co-founder of Newsworthy.ai, explained that NewsCrafters fits perfectly into their mission to turn every press release into a long-term content asset that drives discoverability, engagement, and brand authority. By blending human curation with AI, organizations gain a powerful new way to extend their voice, participate in industry conversations, and build lasting topic authority. The platform allows users to source content from more than a dozen press release newswires, giving access to hundreds of thousands of stories beyond the Newsworthy.ai network. By encouraging curators to stick to specific vertical topics, the platform helps users build topic authority and strengthen E-E-A-T signals.

NewsCrafters offers a free tier with one author persona and full access to curation tools, and a paid tier at $12 per month that includes up to three author personas, auto-approval workflows for trusted curators, and coverage of AI API costs. An agency console is designed for firms with multiple clients, personas, and brand voices. McInnis added that NewsCrafters gives anyone from startup founders to nonprofit leaders the ability to extend their brand voice and influence industry conversations, making professional-grade content curation a high-reward, background task whether using the free or paid tier. For more information or to create a free account, visit https://www.newscrafters.com.