NFL Star Chris Johnson Joins Notable Live as Brand Ambassador

Notable Live, a digital platform focused on creating unique fan experiences, has announced a partnership with former NFL and Tennessee Titans running back Chris "CJ2K" Johnson. In his new role as brand ambassador, Johnson will concentrate on athlete relations and outreach, introducing the platform to current and former athletes.

The partnership aims to extend fan engagement beyond the playing field through various offerings, including in-person and virtual events, e-commerce opportunities, and curated fan experiences. Johnson, who has been utilizing Notable Live to connect with his fans over the past year, expressed enthusiasm about his expanded role with the company.

"I've developed a meaningful relationship with the Notable Live team to connect with my fans, build a community, and help my legacy live on by sharing items from my playing days," Johnson stated. He added that he looks forward to sharing the platform's unique opportunities with his former teammates and colleagues.

Mike Antonucci, co-founder and CEO of Notable Live, highlighted the significance of this partnership, noting Johnson's effective use of the platform since its inception. "From day one, Chris utilized the Notable Live platform to create unique activation opportunities for his fans and quickly became an asset to our company," Antonucci said. "We are thrilled to expand our relationship with Chris as a former player and now power user of the platform."

This collaboration represents a significant step for Notable Live in its mission to bridge the gap between athletes and fans. The platform, co-founded in 2018 by Antonucci and NFL Hall of Fame player Emmitt Smith, offers fans unprecedented access to their favorite notables through interactive virtual events, in-person experiences, and e-commerce offerings.

As part of this partnership, fans can now browse and bid on current inventory from Johnson and other NFL legends in the Notable Live on eBay Store (https://www.ebay.com/str/notablelive). This feature allows fans to own a piece of sports history while supporting their favorite athletes.

The impact of this partnership extends beyond just Johnson and Notable Live. It signals a growing trend in the sports industry towards more direct and meaningful interactions between athletes and fans. By leveraging digital platforms like Notable Live, athletes can maintain and even strengthen their connections with fans long after their playing careers have ended.

For the sports industry, this partnership demonstrates the potential for technology to create new revenue streams and engagement opportunities. It also highlights the evolving nature of athlete branding and fan relationships in the digital age.

Fans interested in engaging with their favorite athletes can download the Notable Live mobile app, available on both the App Store and Google Play. The app allows users to participate in virtual experiences, putting them "in the room" with their favorite notables.

As the sports world continues to adapt to changing fan expectations and technological advancements, partnerships like the one between Chris Johnson and Notable Live are likely to become increasingly common. These collaborations not only benefit the athletes and platforms involved but also enhance the overall fan experience, creating lasting memories and connections in the world of sports.