Northgate González Market Launches Familia Fútbol Campaign for 2026 World Cup

Northgate González Market has officially launched Familia Fútbol, a comprehensive World Cup 2026 campaign celebrating the culture, food, and passion for soccer that unite Latino families across generations. The campaign launch at the historic Yost Theater in Santa Ana marked the ceremonial kickoff of a community-wide celebration that will continue through the 2026 FIFA World Cup Final. With Mexico opening the tournament at Estadio Azteca in a culturally significant moment for the Latino community, Northgate González Market positions itself as the cultural headquarters for World Cup celebrations in Southern California.

Soccer is not just a sport for our families, it is memories, identity, and pride, said Oscar González, Co-President of Northgate González Market. Familia Fútbol is our way of celebrating this historic World Cup moment through the food, culture, and values that define who we are and who we serve. Once you step into a Latino home, you're forever familia. The campaign honors both biological families and chosen families who gather to cheer, celebrate, and share meals during soccer events.

The Familia Fútbol campaign features an extraordinary roster of Mexican cultural legends and sports icons representing pillars of community identity. Boxing champion Julio César Chávez brings unwavering loyalty and pride, while legendary goalkeeper Jorge Campos embodies joy, creativity, and love for the game. Luchador El Hijo del Santo represents generational inheritance and honor, and beloved actress Angélica María serves as the campaign's matriarch, anchoring family tradition and love. Representing the next generation is Scarlett Camberos, Mexican women's national team star and digital powerhouse. The roster is completed with the inclusion of the iconic Pedro Infante, whose legacy provides emotional warmth and nostalgia at the campaign's core.

Additional soccer legends participating in the campaign include Paco Palencia, Claudio Suárez, Ramón Morales, Braulio Luna, Francisco Maza Rodríguez, and Carlos Hermosillo, all World Cup veterans with deep community connections. The official launch event at the Yost Theater was hosted by former Mexican soccer player Mariano Trujillo and prominent Mexican sports journalist Livette Ruvalcaba, bringing together press, content creators, Northgate Market leadership, vendors, and community members for an immersive cultural evening. Guests experienced curated memorabilia from the Familia Fútbol campaign alongside iconic pieces celebrating Mexican legends, live entertainment featuring soccer freestylers and mariachi, and interactive moments with the campaign's talent lineup.

Northgate González Market will bring the flavors of game day to life, offering families everything they need to celebrate the World Cup at home, from freshly marinated carne asada and handmade guacamole to aguas frescas, botanas, and ready-to-serve party trays. Throughout the tournament, stores will highlight game-day favorites that turn every match into a moment to share with family and friends. The March 18 launch is only the beginning, with Familia Fútool unfolding across Southern California through a series of activations through the World Cup Final in June 2026.

These activations include Meet & Greet events featuring Julio César Chávez, El Hijo del Santo, and Angélica María, eight Familia Fútbol Fan Fests transforming Northgate Market parking lots into community stadiums from April through June, Youth Soccer Clinics in partnership with Pixixi led by Mexican soccer legends from April through June, Mother's Day World Cup Makeover Sweepstakes honoring the MVPs of game day from April 15 through May 10, and Father's Day Carne Asada Event and World Cup Final Viewing Parties in June. For more information about Northgate González Market and the Familia Fútbol campaign, please visit https://www.northgatemarket.com.