Novum Studio Secures Funding for AI-Native Enterprise Platform Ahoy Project

Novum Studio, the company behind the Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026. The announcement marks the company's expansion beyond its consumer roots into the enterprise sector.

Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation. Unlike conventional workplace software sold as standalone subscriptions, Novum Studio will provide a full tailored solution where the communication platform serves as the underlying system for transformation. The company described it as an AI-native communication platform delivered as an end-to-end tailored solution.

Novum Studio has reached more than 20 million users across the U.S. and Europe through Frog, a social app often described as a 'new-generation Snapchat.' Frog gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. The company said its experience building large-scale social 'spaces'—where millions communicate, form groups, and coordinate in real time—directly informs its approach to enterprise collaboration.

The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate, and operate. Novum Studio was founded by Anna Danyi, a graduate of the London School of Economics and Political Science (LSE) who began her career in consulting and technology. She built multiple consumer applications before founding Novum Studio and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.

'We spent years understanding how millions of users communicate online,' Anna Danyi said. 'In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people—they will understand workflows, collaboration and organizational behavior.'

Modern organizations face growing challenges as critical knowledge, decisions, and workflows become fragmented across chats, meetings, and disconnected tools. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support integrated directly into team communication.

Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model—with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client. Novum Studio's expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the next stage will center less on feeds and more on intelligent systems that understand communication and coordination.

'We are no longer just building products where people post content,' Anna Danyi said. 'We are building systems that understand how humans communicate and operate together.'