Now Optics Expands Telehealth Eye Care Model with 40 New Locations and Staples Partnership

Now Optics, one of America's fastest-growing vision care companies, is expanding its telehealth-enabled eye care model with plans to open 40 new locations next year and a groundbreaking partnership with Staples that will bring optical services to retail environments. The company, which operates over 300 locations across 32 states, has conducted more than four million telehealth exams since pioneering the technology in 2016, years ahead of industry adoption. This expansion addresses critical accessibility issues in eye care, particularly in remote communities and areas experiencing shortages of eye care professionals.

The Staples partnership represents a significant innovation in optical retail, with Stanton Optical "store-in-store" locations scheduled to begin construction in Fall 2025 in Pennsylvania. This model builds on Now Optics' mission to make eye care easy, affordable, and accessible through technology-driven solutions. Founder and CEO Daniel Stanton explained that technology serves as the foundation for redefining the eye care experience, stating that advanced ocular telehealth technology has automated routine exam elements, enabling doctors to dedicate more time to in-depth diagnostics and personalized care.

The company's expansion comes at a time when consumer expectations are rapidly evolving toward greater convenience and quicker access to care. Stanton identified telehealth and smart eyewear as two dominant trends reshaping the industry. Telehealth has proven particularly valuable in addressing the nationwide shortage of eye care professionals while making quality vision care more accessible. The company's partnership with https://www.physicianseyecaregroup.com/ has been instrumental in scaling these telehealth services across their network.

Now Optics' clinical capabilities have also expanded beyond traditional vision correction into advanced eye health services, including dry eye therapy and retinal imaging, broadening the company's scope in preventive care and chronic disease management. This comprehensive approach combines retail, manufacturing, telehealth, and technology under one roof, positioning Now Optics as the largest founder-owned and operated eye care platform in the U.S. The company's "Easy Eye Care" model champions a patient-first approach that blends affordable pricing, stylish eyewear, and same-day service supported by cutting-edge diagnostic technology.

As the optical industry continues to evolve, Now Optics remains at the forefront of innovation, with smart eyewear transitioning from novelty to everyday use. Features like light-responsive lenses, real-time translation, and health tracking are transforming eyewear into multifunctional tools that advance both eye care and personal health monitoring. The company's expansion strategy and technological innovations demonstrate how integrated approaches can address systemic challenges in healthcare accessibility while meeting growing consumer demand for convenient, technology-enabled services.