Nowspeed Launches Business Authority Service to Address AI-Driven Buyer Research Shifts

Nowspeed, an AI-enabled digital marketing agency, announced the launch of its Business Authority Service, designed to help organizations strengthen credibility signals that influence search visibility and AI-generated recommendations. As AI reshapes buyer research—from Google's AI-generated overviews to direct recommendations from AI tools such as ChatGPT, Gemini, and Microsoft Copilot—companies must ensure their expertise is consistent, visible, and easy to validate across digital channels. Nowspeed's Business Authority Service addresses this shift by improving the signals that both people and algorithms rely on, including business listings, review sentiment, authoritative mentions, and structured data.

"SEO and PR still matter, but they are no longer sufficient on their own," said David Reske, CEO of Nowspeed. "Authority is now shaped by how consistently a brand is represented across the data sources that AI systems depend on for trusted entity information, product and service community sentiment, and thought leadership mentions in authoritative publications. This service gives companies a clear, measurable roadmap for building that trust." The Nowspeed Business Authority Service begins with a Business Authority Audit that benchmarks a company's authority signals across key online ecosystems and identifies gaps that can limit visibility and credibility. Nowspeed then delivers an action plan of prioritized improvements that can be implemented quickly and measured over time.

Common actions include optimizing business profiles and major directories for accuracy and consistency, improving review generation and response practices, enhancing website structured data and schema to improve LLM readability, securing relevant mentions on authoritative sites, and tracking progress through a monthly Authority Scorecard. Early client engagements have demonstrated the value of this structured approach to authority building. "Nowspeed stands out for their ability to translate strategy into execution," said Robert Dean, Co-Founder of ILUM Solar. "They invested the time to understand our goals and customer journey, then implemented campaigns and systems that directly supported our growth."

The Business Authority Service is offered as a standalone engagement for companies with existing SEO or PR programs, or as part of Nowspeed's broader pipeline growth offerings, including SEO, Generative Engine Optimization (GEO), and Content at Scale. To learn more or request a Business Authority Audit, visit nowspeed.com/business-authority or schedule a consultation at nowspeed.com/contact. This announcement comes at a critical time when AI systems increasingly mediate how businesses are discovered and evaluated, making authority signals more important than ever for B2B companies seeking to maintain visibility in rapidly evolving digital landscapes.