NPI's Strategic Entry of Scitec Nutrition into US Market Demonstrates Blueprint for Global Brands

Mitch Gould, founder and CEO of Nutritional Products International, has built his career on helping global brands break into the complex U.S. retail market. One of those success stories is Scitec Nutrition, a European sports nutrition powerhouse that, with NPI's guidance, secured its first placement in The Vitamin Shoppe—a milestone that marked the start of its American presence.

Founded in Hungary in 1996, Scitec Nutrition has grown into one of Europe's largest and most respected sports nutrition brands, with more than 700 product formulations, 135 proprietary flavor systems, and distribution in over 90 countries. The company operates 115 retail stores across Europe, manufactures over 30 million pounds of powders annually, and is backed by a team of more than 50 IFBB professional athletes and fitness competitors with a combined following of over 10 million people.

When Scitec set its sights on the U.S. market, the brand turned to NPI's proprietary Evolution of Distribution system—a turnkey platform Gould created to give international companies a streamlined, cost-effective path into U.S. retail. The program handles everything from compliance and importation to sales strategy, buyer introductions, and logistics.

NPI's work with Scitec included presenting the brand to key buyers at ECRM's annual conference, where top vitamin, diet, and nutrition suppliers pitch programs to major brick-and-mortar and online retailers. This visibility, combined with NPI's established retail connections, led directly to Scitec's debut in The Vitamin Shoppe.

With the U.S. sports nutrition market continuing to grow—driven by both hardcore athletes and an expanding base of casual users—Gould and NPI remain focused on helping international brands replicate Scitec's success and achieve lasting U.S. distribution.