Nutritional Products International Achieves Seven-Figure Success with Major U.S. Retailers Including Costco

Mitch Gould, founder and CEO of Nutritional Products International, continues to highlight his track record of forging multi-million-dollar retail partnerships, including securing seven-figure deals with Costco, the third-largest retailer in the United States. With over three decades of experience in the retail and consumer goods sector, Gould credits his success at Costco to understanding the company's distinct business model—delivering value packs of well-known brands at highly competitive prices. This strategy has fueled Costco's extraordinary growth, which now includes over 900 warehouses globally and a workforce of over 300,000, while 2024 net sales topped $250 billion.

Costco is a unique retail powerhouse built on loyalty and value, said Gould. The company's model of offering trusted brands in bulk packs resonates with American households, and it's been an honor to work directly with their team to bring products into that environment. Throughout his career, Gould has built strong relationships with the nation's top retailers, including Walmart, Home Depot, Lowe's, Walgreens, CVS, and Rite Aid. He notes that while initial deals often came through in-person meetings, today much of the retailer engagement happens through major industry events and curated buyer showcases.

At the core of NPI's success is Gould's Evolution of Distribution platform, a turnkey system designed to help brands navigate every aspect of U.S. market entry—from regulatory compliance and logistics to marketing, PR, and sales execution. Together with its sister company InHealth Media, NPI provides a complete infrastructure that makes product launches seamless, cost-effective, and efficient. Our mission is to remove the guesswork for international and domestic brands looking to succeed in the world's most competitive retail market, Gould added. By managing all facets of the process, we allow our clients to focus on what they do best—creating great products.