Nutritional Products International Expands Distribution Platform for Health and Wellness Brands Entering U.S. Market

Nutritional Products International (NPI), led by industry veteran Mitch Gould, has announced significant enhancements to its Evolution of Distribution® platform, creating an end-to-end solution for health and wellness brands entering the United States market. The expanded platform addresses the unique challenges faced by nutritional supplements, sports nutrition products, natural health formulations, and international wellness brands seeking retail distribution in America. Gould, known throughout the industry for his results-driven approach, has built NPI as a trusted launch partner for celebrity-backed, athlete-led, and international health brands navigating the complex U.S. retail landscape.

The health and wellness sector presents distinct obstacles including regulatory complexity, intense retailer scrutiny, crowded product categories, and the critical need for immediate consumer trust. NPI's approach differs from traditional distributors by functioning as a fully integrated market entry and growth platform specifically designed for this sector. The company has formalized its methodology through the Evolution of Distribution® platform, which was developed from decades of practical retail execution experience. This comprehensive system aims to eliminate fragmented execution that often hinders brand success in competitive wellness markets.

NPI's newly expanded platform now includes global logistics and freight forwarding capabilities that move products from international origins directly to the Port of Miami, along with expanded U.S. warehousing and inventory management systems that support national retail distribution. The platform also encompasses retail sales and buyer engagement services that leverage NPI's established relationships across health, wellness, grocery, and specialty retail channels. Marketing, public relations, and brand storytelling components are designed to build consumer trust and demand in saturated wellness categories, while ongoing account management and sell-through support focus on long-term shelf performance and sustainable retail growth.

Mitch Gould, Founder and CEO of Nutritional Products International, emphasized the importance of cohesive execution for health and wellness brands. "Health and wellness brands can't afford fragmented execution," Gould stated. "Evolution of Distribution® was built to give brands one accountable partner—from manufacturing to retail shelf and beyond." The platform's enhancements reflect NPI's commitment to serving as a comprehensive launch engine for various wellness brands, including those backed by celebrities, driven by professional athletes, or originating from international health companies seeking U.S. market success. Industry observers note that Gould's understanding of retail dynamics extends beyond typical distribution knowledge to encompass what retail buyers will approve and what consumers will actually purchase, making NPI particularly effective in the results-oriented health and wellness sector.

NPI continues to operate as the behind-the-scenes partner for brands entering what is widely considered the world's most competitive consumer market. The company's track record includes working with notable figures such as action icon Steven Seagal and wrestling legend Hulk Hogan, along with professional athletes and global wellness entrepreneurs. By providing a unified approach to market entry that addresses logistics, distribution, marketing, and ongoing retail support, NPI aims to transform high-profile names and innovative wellness products into viable retail businesses capable of achieving sustainable growth in the demanding U.S. marketplace.