Nutritional Products International Outlines Growth Strategy for International Health Brands Entering U.S. Market

Nutritional Products International (NPI) has shared a year-end message expressing gratitude to clients and partners while outlining its vision for supporting international health and wellness brands entering the United States market. The company's Evolution of Distribution® platform has become increasingly important as global demand for U.S. expansion continues to grow, providing a comprehensive solution for brands seeking sustainable growth in the competitive American marketplace.

Mitch Gould, Founder and CEO of Nutritional Products International, emphasized the company's commitment to its partners as it looks toward the new year. "We're incredibly grateful for the trust our partners place in us, and we're excited about what's ahead as our Evolution of Distribution® platform continues to evolve and expand," Gould stated. The platform represents a modern approach to distribution that addresses the unique challenges international brands face when entering the U.S. market.

The Evolution of Distribution® platform functions as a fully integrated, end-to-end system designed to remove friction, reduce risk, and accelerate growth for international health and wellness brands. Unlike traditional distribution models, NPI manages the entire go-to-market process under one coordinated system. This includes global logistics and freight forwarding with expanded shipping capabilities that allow products to move efficiently from international manufacturers to U.S. ports and NPI's warehouse network. The company also provides U.S.-based warehousing and fulfillment services that support scalable national distribution and retail readiness.

Additional components of the platform include retail sales execution and buyer access through NPI's long-standing relationships across mass, specialty, and e-commerce channels. The company also offers strategic marketing, media exposure, and brand positioning services to help international brands build credibility, awareness, and demand in the U.S. market. Regulatory and compliance guidance represents another critical element, assisting brands in navigating complex U.S. standards and requirements that often present significant barriers to market entry.

This turnkey approach enables international brands to focus on innovation and product development while NPI handles the operational, commercial, and strategic complexities of U.S. market entry. As the industry prepares for 2026, Nutritional Products International remains focused on refining and expanding its Evolution of Distribution® platform to meet the growing needs of global partners. With international brands increasingly viewing the United States as a key growth market, NPI is positioned to support product launches, expansions, and long-term success throughout the coming year. More information about the company's services is available at https://www.nutritionalproductsint.com.