Onsite Wellness Group Strengthens Leadership Team with New Marketing Executives

Onsite Wellness Group, a prominent player in the mental wellness and hospitality sector, has announced significant additions to its senior leadership team. Sarah Snow, a social video expert, and Stone Crandall, a seasoned Chief Marketing Officer, will join the company in November, bringing their extensive experience to drive growth and loyalty initiatives across the organization's family of brands.

This strategic move comes at a crucial time for the mental health industry, which has seen increased demand and attention in recent years. The appointments of Snow and Crandall are expected to bolster Onsite's market position and expand its reach in providing transformational emotional wellness experiences to a global clientele.

Stone Crandall, stepping into the role of Chief Marketing Officer, brings a wealth of experience in driving innovation and delivering results across various industries. His track record includes successful marketing campaigns for well-known brands such as Magnolia, Sun Bum, and Uncommon James. Crandall's expertise in disruptive innovation and ability to navigate industry challenges positions him well to lead Onsite's marketing efforts in an evolving mental health landscape.

Sarah Snow, appointed as Vice President of Marketing, is recognized for her innovative strategies in social video marketing. With over 12 years of experience and a portfolio boasting more than 1 billion organic social video views, Snow's expertise aligns well with the growing trend of digital mental health services. Her background in the mental health and wellness sectors, including her role as the former Director of Audience Development for Wisdo Health, is particularly relevant to Onsite's mission.

The significance of these appointments extends beyond Onsite Wellness Group. As mental health continues to be a critical global issue, the expertise brought by Crandall and Snow could potentially influence how mental wellness services are marketed and delivered industry-wide. Their combined experience in digital marketing and creative storytelling may lead to more engaging and accessible mental health resources for a broader audience.

Janet McDonald, Onsite's CEO, emphasized the importance of these additions to the team, citing their expertise in communication, marketing strategy, innovation, and storytelling as key factors in driving the company's next phase of growth. This sentiment was echoed by Miles Adcox, Onsite's Owner and Chairman, who highlighted the executives' track records in delivering exceptional outcomes amidst industry disruption and changing consumer behavior.

The appointments come at a time when the mental health industry is experiencing significant growth and transformation. The global mental health market size was valued at $383.31 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.5% from 2021 to 2028, according to Grand View Research. This growth is driven by increasing awareness of mental health issues, the impact of the COVID-19 pandemic on mental wellbeing, and the rise of digital mental health solutions.

Onsite Wellness Group's family of brands, including Onsite Workshops, Milestones, and Onsite Digital, among others, provides a range of in-person and digital services aimed at emotional wellness and personal development. The addition of Crandall and Snow to the leadership team signals the company's commitment to expanding its reach and impact in this growing market.

As the mental health industry continues to evolve, the strategies implemented by Onsite under the guidance of its new marketing leaders could set new standards for how mental wellness services are promoted and delivered. The focus on innovative marketing approaches and digital engagement may lead to increased accessibility and awareness of mental health resources, potentially benefiting individuals seeking support for their emotional wellbeing.