ORGANA International Leverages 27 Years of Wellness Expertise to Expand Retail Footprint at ECRM

When ORGANA International CEO Larry Mills arrives at the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, this September, he will not be pitching a startup or a single-product wonder. Instead, he will represent a company with nearly three decades of history in the natural wellness space. Founded in 1997, ORGANA has quietly built a portfolio that spans plant-derived minerals, liquid oxygen, herbal teas, magnesium creams, and its latest innovation, Mineral Shots, packaged in colorful point-of-purchase displays designed for high-traffic retail environments.

The company's participation in the ECRM session, scheduled for Sept. 14-17, is part of a broader strategy to expand its U.S. retail presence beyond its current online channels. ORGANA products are already available nationwide through Amazon and OneLavi, but Mills sees ECRM as an opportunity to forge relationships with buyers from health, specialty, food, drug, and mass retail chains. "We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line," Mills said. "What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers."

The timing aligns with a shifting retail wellness marketplace. Since ORGANA's founding, consumer access to wellness products has exploded, but so has demand for transparency and ingredient education. Mills believes ORGANA's emphasis on plant-derived nutrition and its educational initiatives—covering topics like soil health, nutrient density, and fulvic minerals—resonate with modern shoppers. "Today's consumers ask questions," he said. "They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."

ORGANA's product breadth will be a key talking point in its ECRM meetings. Rather than pushing a single SKU, Mills plans to introduce buyers to the company's holistic approach to wellness and discuss how different products can complement a retailer's existing assortment. "Every retailer is different, and that's one of the reasons I'm looking forward to these conversations," Mills said. "We're not going into ECRM assuming one product or one approach is right for everyone. We want to understand what buyers are looking for and have meaningful conversations about where ORGANA could make sense."

The company's new Mineral Shots, which feature a vibrant display for counters and shelves, are designed to capture impulse purchases. But ORGANA's history also includes a loyal customer base built through its online sales and a five-star Better Business Bureau rating. With nearly three decades of experience, the company is positioning itself as a reliable partner for retailers navigating the growing demand for natural wellness solutions. As Mills put it, "ECRM is about what comes next for ORGANA. We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."