Ortana Media Group and EMAM Integration Synchronizes Modern Media Workflows

The integration between Ortana Media Group and EMAM represents a significant advancement in media workflow synchronization, allowing organizations to transform isolated point solutions into comprehensive end-to-end workflows. Through Ortana's Media Aware Workflow Engine (MAWE), the partnership brings sophisticated workflow automation and orchestration directly into the eMAM platform, serving as a coordination layer that abstracts complexity while enabling eMAM to function within a broader, integration-focused architecture. This approach helps customers reflect how media, data, and metadata actually move through their business operations.

Simon Harper, Channel and Partner Manager at Ortana, explained that eMAM demonstrates how Cubix Connect and the new Connect Widget facilitate controlled, repeatable migration of media and metadata from legacy MAM systems and LTO-based archives into eMAM. Underlying this capability, MAWE provides the integration and orchestration layer that brings over 160 integrations into the eMAM ecosystem, connecting customers to existing infrastructure and services while adding automation, metadata enrichment, and highly scalable workflow control during modernization efforts. The partnership extends the eMAM ecosystem through Ortana's portfolio of more than 160 API-based integrations spanning storage, cloud services, AI and machine learning, transcode, quality control, identity management, asset management, and archive platforms.

David Miller, President at EMAM, expressed enthusiasm about collaborating with Ortana to offer additional tools and flexibility for customers. With eMAM, organizations access a complete media management platform capable of running in cloud, on-premise, and hybrid infrastructure environments. The platform features over 110 API integrated technology partners, allowing customers to select best-of-breed tools for integrated workflows tailored to specific media management, creation, and distribution needs. Extensive configuration options and dozens of channel partners worldwide enable optimization for immediate requirements while supporting easy configuration and scaling for future demands.

AI and manual tagging power search capabilities within eMAM, enabling users to quickly locate optimal media across any storage or archive system. Collaborative editing and design tools facilitate teamwork across departmental, technical, and geographic barriers. Finished media can be shared via email and social media, utilized in newsroom and broadcast systems, or packaged and delivered to social media platforms, streamers, and other distribution channels. The combined solution will be showcased during a webinar on Tuesday, February 17 (https://attendee.gotowebinar.com/rt/7318179422755201627) and at the upcoming National Association of Broadcasters Convention in Las Vegas from April 18-22.

Together, Ortana and EMAM enable organizations to modernize media operations through a practical, workflow-driven approach that reduces migration risk and complexity while establishing foundations for scalable automation, enrichment, and long-term interoperability. This integration allows eMAM customers to support a wider range of infrastructure choices and future-proof their environments as requirements evolve, ensuring media organizations can work more efficiently while protecting their valuable assets.