Pearl Named KeyCrew Verified Expert in Home Performance Data

KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert, recognizing the company's authority in home performance data and its impact on real estate transparency. Pearl will contribute market intelligence and expert analysis on home performance, real estate transparency, and evolving standards that influence how buyers, agents, and homeowners assess residential properties across the United States.

KeyCrew Verified Experts are selected as prolific market trend authorities who demonstrate exceptional insight and expertise. They provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes. Pearl's designation highlights its role as a leading source of information in the residential real estate sector.

Pearl is the nation's first independent standards and ratings organization for residential home performance. Since its founding, the company has developed a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars: Safety, Comfort, Operations, Resilience, and Energy. This rating captures what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman's Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.

Every single-family home in the U.S. already has a Pearl SCORE™, a standardized, transparent measure of home performance that buyers, homeowners, real estate professionals, contractors, and public-sector partners can use at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.

Pearl's areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. By leveraging technology platforms like the Pearl App and Pearl SCORE™ Report, Pearl surfaces and standardizes previously invisible home performance data, making it accessible and actionable for all stakeholders.

The implications of Pearl's recognition are significant. As home performance becomes increasingly important in real estate decisions, having a standardized rating system like Pearl SCORE™ can empower consumers with critical information, potentially influencing property values and buyer preferences. For real estate professionals, integrating home performance data into listings and client conversations can differentiate their services and provide added value. Moreover, partnerships with public-sector entities can drive energy efficiency initiatives and rebate programs, contributing to broader sustainability goals.

Pearl's role as a KeyCrew Verified Expert will enable it to share its insights with a wider audience, further establishing home performance as a key factor in real estate. This collaboration between Pearl and KeyCrew Media underscores the growing importance of data-driven decision-making in the housing market.