Players Health Partners with Youth Inc. to Enhance Safety in Youth Sports

In a significant move to improve safety standards in youth sports, Players Health, a leading provider of athlete safety and insurance solutions, has announced a partnership with Youth Inc., a content and commerce platform co-founded by NFL alum and Fox Sports broadcaster Greg Olsen. This collaboration, with Players Health as a founding partner, is set to revolutionize the approach to safety and risk management in youth athletics through the creation and distribution of educational content.

The partnership comes at a crucial time when the youth sports industry is experiencing substantial growth, and there is an increasing need for community-driven strategies and informative content. By combining Players Health's expertise in athlete safety with Youth Inc.'s platform, the initiative aims to provide valuable education and resources for athletes, parents, and coaches across all levels of play.

Tyrre Burks, founder and CEO of Players Health, emphasized the importance of this partnership in addressing the evolving challenges in youth sports. "Our partnership with Youth Inc. provides a unique opportunity to speak directly to changemakers in our industry and around the country, equipping them with the tools and insights needed to proactively address the challenges facing youth athletes today," Burks stated.

The collaboration will leverage Youth Inc.'s multi-platform approach, which includes full-length video and audio podcasts available on popular platforms such as YouTube, Spotify, and Apple Podcasts. Additionally, content will be shared across various social media channels, ensuring wide-reaching dissemination of crucial safety information and expert insights.

Greg Olsen, co-founder of Youth Inc., highlighted the partnership's goal of creating a safer environment for young athletes. "Through our partnership with Players Health, we're able to provide families and organizations with expert-driven content and resources to help navigate the challenges of today's youth sports landscape," Olsen explained.

The impact of this partnership extends beyond mere content creation. It represents a concerted effort to shift the culture surrounding youth sports towards one that prioritizes the health, safety, and well-being of young athletes. By providing accessible, expert-driven information, the initiative aims to empower those involved in youth sports to make informed decisions and implement best practices in safety and risk management.

The upcoming second season of Youth Inc., launching on October 30th, will feature six new episodes that promise deeper conversations with top athletes, coaches, and experts in youth sports. This season is expected to offer valuable advice on safety, well-being, and athletic development, further solidifying the partnership's role in shaping the future of youth sports education.

As youth sports continue to play a significant role in the lives of millions of children and families across the country, this partnership between Players Health and Youth Inc. represents a timely and crucial step towards ensuring a safer, more informed environment for all participants. By addressing the complex challenges facing youth athletics today, this collaboration has the potential to make a lasting impact on the industry and improve the overall experience for young athletes, parents, and coaches alike.