PXG and PGA TOUR Superstore Partner to Expand Custom-Fit Golf Equipment Access Nationwide

The partnership between PXG and PGA TOUR Superstore represents a significant shift in golf retail accessibility, bringing premium custom-fit equipment to a wider audience through established retail channels. This collaboration allows golfers to experience PXG's technology through PGA TOUR Superstore's fitting services, with clubs built by hand to individual specifications. The initial rollout includes select locations and online availability at https://www.pgatoursuperstore.com, with plans for nationwide expansion by year's end.

Brad Schweigert, Chief Operating Officer at PXG, emphasized that the partnership maintains the company's commitment to custom fitting while meeting golfers where they already shop. The collaboration leverages PGA TOUR Superstore's environment centered around fitting and player improvement, creating a natural pathway for more players to access PXG technology. This strategic move reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience rather than an exclusive service.

For PGA TOUR Superstore, adding PXG enhances their premium offerings and provides customers access to innovative golf technology. CEO Troy Rice stated that this launch reflects their commitment to delivering the best equipment and experience possible. The partnership reinforces PGA TOUR Superstore's position as a premier golf retailer while expanding PXG's reach beyond its traditional direct-to-consumer model. Golfers can now access PXG clubs, bags, balls, and hats through this retail partnership, supported by in-store expertise and fitting services.

The nationwide expansion expected by year's end will make PXG equipment available in all PGA TOUR Superstore locations, significantly increasing the brand's physical retail presence. This development matters because it democratizes access to high-performance custom-fit equipment that was previously more difficult to obtain outside of specialized fitting centers or direct purchases. The partnership also signals a broader trend in golf retail where premium brands are partnering with major retailers to reach more consumers while maintaining their commitment to proper fitting and performance optimization.

By combining PXG's "no compromises" philosophy with PGA TOUR Superstore's retail expertise, this collaboration creates new opportunities for golfers to improve their game through properly fitted equipment. The availability of PXG products through https://www.PXG.com and now through PGA TOUR Superstore channels represents a strategic evolution in how golfers discover and purchase premium equipment. This partnership has implications for both competitive golfers seeking performance advantages and recreational players looking to enhance their enjoyment of the game through properly fitted clubs.