Radio Legend Albertico Rodríguez Brings 'South Florida Sound' to Tampa, Orlando, and Lakeland on Solmart Media's La Nueva Zeta

Radio listeners in Tampa, Orlando, and Lakeland are celebrating the arrival on the airwaves of the renowned DJ and broadcasting icon of the "South Florida Sound," Albertico Rodríguez. Albertico—whose career spans decades—created the quintessential Latin beat of the 80s, 90s, and beyond, a sound that was subsequently replicated across the United States and Latin America. His musical audacity helped propel an entire Latin-Caribbean rooted musical genre across radio stations throughout the hemisphere.

"Albertico changed the culture! He helped create the pop and tropical music formats that revolutionized the music industry and subsequently crossed over into the general market. Listening to his show, Tardes con Albertico Rodríguez (Afternoons with Albertico Rodríguez), is a sublime experience; entertainment at its very finest," said Tomás Martínez, CEO of Solmart Media.

Albertico Rodríguez possesses a profound knowledge of Latin music history. His vast experience has allowed him to captivate audiences throughout an illustrious career. And that is precisely what he aims to achieve with his new daily show, Tardes con Albertico Rodríguez, airing from 3:00 PM to 7:00 PM on La Nueva Zeta 910 AM – 102.1 FM, owned by Solmart Media. This afternoon program reaches listeners across Tampa, Orlando, Lakeland, and the I-4 corridor.

A genius in radio programming and a celebrated on-air talent, his long and prolific career has afforded him the opportunity to share the airwaves with such mega-stars as Celia Cruz, Julio Iglesias, El Gran Combo, Roberto Carlos, and many others. Albertico Rodríguez’s contribution to the world of radio transcends the boundaries of mere entertainment, leaving an indelible legacy on the musical culture of a region that—thanks to his keen musical ear—has gone on to influence the entire world. Albertico’s work is also broadcast via satellite radio.

This announcement is significant because it brings a legendary figure in Latin music radio to a new audience in Central Florida, potentially reshaping the region's afternoon radio landscape. Solmart Media, an independently owned media company based in Southwest Florida founded by Tomás Martínez and his wife, recognized international Spanish language broadcast journalist and television anchor Mercedes Soler, continues to expand its reach by securing a talent of Albertico's caliber. His arrival on La Nueva Zeta not only enhances the station's programming but also reinforces the cultural ties between South Florida and the growing Hispanic communities along the I-4 corridor.