RBI Agency Expands with Two New Divisions to Enhance Brand Partnerships and Community Impact

Strategic marketing and media agency RBI has announced the launch of two new divisions, RBI Impact and RBI Properties, in a move that signals the company's expansion into specialized areas of brand partnerships and community engagement. The additions to RBI's portfolio are set to offer clients enhanced opportunities for revenue growth and social impact.

RBI Impact, led by industry veteran Bert Hensley, will focus on creating meaningful media alliances and partnerships while delivering measurable impact to worthwhile causes. Hensley brings three decades of experience in sports and entertainment marketing, sponsorship sales, and strategic fundraising to his new role. His background includes producing events and campaigns for global brands, university athletic departments, and non-profit organizations across North America.

Keith Burdette, another seasoned professional with over 30 years in the sports and entertainment field, will head RBI Properties. This division aims to create unique brand experiences and partnerships that lead to significant revenue growth for clients. Burdette's expertise spans revenue generation for major league and collegiate events, strategic consulting, and charitable campaigns for organizations such as the NHL and PGA Tour.

Rob Blair, President of RBI, expressed enthusiasm about the new divisions and leadership, stating, "Their dedication to the overall agency mission, along with their success leading similar initiatives, will allow us to deliver significant revenue to the bottom line of our brand partners, and meaningful impact to our communities."

The expansion reflects a growing trend in the marketing industry towards more specialized and targeted approaches to brand partnerships and social responsibility. By creating dedicated divisions for these areas, RBI positions itself to offer more comprehensive services to its clients, potentially setting a new standard in the industry for integrated marketing solutions.

Hensley, commenting on his new role, emphasized the strategic value of RBI Impact: "By developing RBI Impact with a dedicated focus in this space, we will create value for our clients in areas that are strategic to their businesses and impactful to their missions." This approach aligns with the increasing demand from consumers for brands to demonstrate social responsibility and community engagement.

Burdette highlighted the creative and client-focused approach that RBI Properties will bring to the table, stating, "Key elements of our success are our creativity and client-first mentality. RBI Properties will continue this tradition of success, striving daily to deliver best-in-class service to our partners."

The introduction of these new divisions could have significant implications for brands looking to enhance their marketing strategies. RBI's expanded services offer the potential for more tailored and impactful campaigns that not only drive revenue but also contribute to meaningful social causes. This dual focus on profit and purpose reflects a broader shift in the business world towards more socially conscious practices.

RBI, which offers services in advertising, strategic media planning, partnerships, brand consulting, and property sales, now stands poised to leverage its expanded capabilities across its offices in Kentucky, New York, Texas, Tennessee, Florida, and North Carolina. The company's approach of "blurring the line between advertisement and entertainment" may see new applications through these specialized divisions.

As the marketing landscape continues to evolve, RBI's strategic expansion demonstrates the agency's commitment to staying ahead of industry trends and meeting the changing needs of its clients. The success of RBI Impact and RBI Properties could potentially influence how other agencies structure their services and approach client partnerships in the future.

For more information about RBI and its new divisions, interested parties can visit www.rbiteam.com, www.rbiteam.com/Impact, and www.rbiteam.com/Properties.