Reliance Global Group Launches Digital Asset Treasury Initiative with Ethereum Purchase

Reliance Global Group, Inc. (Nasdaq: RELI) has completed its first digital asset purchase under its recently launched Digital Asset Treasury initiative, acquiring Ethereum (ETH). This initial purchase represents the beginning of Reliance's broader plan to build a diversified digital asset portfolio, with future investments expected to include leading cryptocurrencies such as Bitcoin, Ethereum and Solana. The company plans to fund these activities through a combination of cash reserves and other approved corporate financing tools, with the DAT initiative structured to pursue long-term capital appreciation through blockchain-based participation.

As part of this strategic move, Reliance has formed a dedicated Crypto Advisory Board to guide management and the Board of Directors in the oversight, risk management, and execution of digital asset initiatives. The CAB will provide expertise on treasury management, blockchain integration, and governance practices critical to the company's expansion into digital assets. This structured approach demonstrates how traditional corporations are establishing formal governance frameworks for digital asset adoption.

Ezra Beyman, Chairman and Chief Executive Officer of Reliance Global Group, emphasized that this first Ethereum transaction represents an important milestone as the company expands into digital assets. The purchase validates that Reliance's operational systems covering custody, governance, accounting, and compliance are equipped to support this strategy on a larger scale. The company expects to continue purchasing Ethereum and other digital assets in measured increments, applying a disciplined approach to capital allocation as the treasury position develops over time.

This strategic move into Ethereum underscores Reliance's conviction that blockchain technology is rapidly shaping the future of both finance and insurance. With the oversight of the Crypto Advisory Board, the company believes this strategy provides shareholders with a forward-looking opportunity while maintaining focus on responsible execution and risk management. Reliance has a history of leveraging artificial intelligence, data mining, and innovative distribution models to deliver competitive, technology-enabled insurance solutions through RELI Exchange and 5MinuteInsure.com.

By applying similar innovation principles to the blockchain ecosystem, Reliance seeks to pioneer the convergence of InsurTech and decentralized finance. This initiative represents a significant corporate endorsement of digital assets as legitimate treasury holdings and reflects the growing institutional acceptance of blockchain technology across traditional financial sectors. The move positions Reliance at the intersection of insurance technology and emerging digital asset markets, potentially creating new revenue streams and competitive advantages in the evolving financial landscape.