Rick Case Bikes for Kids Program Seeks Donations for 44th Annual Holiday Initiative

The Rick Case Bikes for Kids program has launched its annual bicycle donation drive, marking the 44th year of this community initiative that has collected and distributed more than 122,000 gently used bicycles to children in need. Area residents are encouraged to donate bicycles they no longer need at any Rick Case Automotive Group dealership in Broward County through December 20, with the donated bikes being distributed to children through partnerships with organizations including the Boys & Girls Clubs, Habitat for Humanity, Women in Distress, local churches, synagogues, and schools.

Rita Case, President and CEO of the Rick Case Automotive Group, emphasized the emotional significance of the program, noting that "Most of us can remember our first bike and that feeling of independence and joy that comes with it. We bring that moment to kids in our community with Rick Case Bikes for Kids." She added that for many recipients, this represents their first bicycle, making the community's generosity particularly meaningful during the holiday season. The program's longevity and impact demonstrate how sustained corporate-community partnerships can address local needs while creating memorable childhood experiences.

Donation locations include multiple Rick Case Automotive Group dealerships throughout Broward County, including Rick Case Honda at 15700 Rick Case Honda Way in Davie, Rick Case Acura at 875 North State Road 7 in Fort Lauderdale, Rick Case Hyundai at both 925 North State Road 7 in Fort Lauderdale and 3550 Weston Road in Davie, Rick Case Honda Cycles at 15701 Rick Case Honda Way in Davie, Rick Case Fiat, Alfa Romeo & Maserati at 3500 Weston Road in Davie, Rick Case Volkswagen at 3520 Weston Road in Davie, and Rick Case Kia at 14500 W Sunrise Blvd in Sunrise. All dealerships are open seven days a week, with specific hours available at https://RickCase.com.

The program's success over more than four decades highlights how automotive dealership networks can effectively serve as community collection points for charitable initiatives, leveraging their physical locations and customer traffic to facilitate widespread participation. The distribution through established charitable organizations ensures that bicycles reach children who might otherwise go without such holiday gifts, addressing both practical transportation needs and the emotional experience of receiving a special present during the holiday season.