Rumble Secures $100 Million Advertising Commitment From Tether

Rumble, the Freedom-First technology platform, has agreed on a $100 million advertising commitment with Tether, representing $50 million per year over a two-year period beginning in the first quarter of 2026. This commitment follows Rumble's announcements earlier today of its definitive agreement to submit a voluntary exchange offer for Northern Data AG and Tether's commitment to purchase up to $150 million of GPU services from the Company following the closing of the exchange offer. As the largest player in digital assets and the most widely used dollar stablecoin with more than 500 million users, Tether's support strengthens Rumble's push for a freer and more open digital ecosystem.

The advertising commitment makes clear that the future of creator monetization and digital advertising belongs to platforms that champion freedom, transparency, and innovation. Tether's commitment is intended to drive Rumble Wallet usage and engagement, which offers seamless payment capabilities connecting video engagement and creator commerce with USD₮, XAU₮, and BTC. This integration represents a significant advancement in how creators can monetize their content while maintaining financial independence and privacy.

The partnership expands monetization opportunities for new and existing creators on the Rumble platform who prioritize freedom of speech within their communities, empowering them to grow and sustain open and authentic spaces online. This expansion accelerates the creation of new ad solutions and grows the community with a wave of new creators joining the platform. The commitment demonstrates how advertising and financial technology can work together to create more transparent and independent monetization systems for content creators.

Chris Pavlovski, Chairman and Chief Executive Officer of Rumble, stated that Tether's commitment to their Freedom-First video platform proves that Rumble and the creators who have stood unwaveringly for free speech are the foundation for the future of advertising and creator monetization. He emphasized that integrating advertising with Rumble Wallet is paving the way for a transparent, privacy-focused, and independent future of monetization and engagement for creators and users. This partnership represents a significant step toward creating alternative digital ecosystems that prioritize user sovereignty and financial independence over centralized control.