Rural King Expands Kentucky Presence with 15th Store Opening in Somerset

Rural King has opened its 15th Kentucky location in Somerset, marking a significant expansion of the retailer's presence in rural communities. The new store at 420 E. Highway 80 will serve as a comprehensive destination for farm and home essentials, featuring innovative shopping technologies including mobile and self-checkout systems while maintaining the personalized customer service that defines the Rural King experience.

The Somerset location offers an extensive product selection catering to diverse rural lifestyle needs, including livestock supplies, pet care products, automotive equipment, power tools, and seasonal items. Customers will find major brands such as Carhartt, Blackstone, Ariat, Wrangler, Black Rifle Coffee Company, Walnut Creek Foods and Henry Rifles. The store's grand opening celebration from September 5-7 will feature special promotions, competitive pricing, and opportunities for RK Rewards loyalty members to earn double points and enter to win gift cards.

According to CEO Steve Barbarick, this expansion represents Rural King's ongoing commitment to investing in and growing with rural communities. The company's six-decade legacy as a family-owned retailer emphasizes value, service, and community engagement, with particular focus on supporting local initiatives including youth organizations like 4-H and FFA, as well as veterans and first responders through partnerships with organizations like the Gary Sinise Foundation.

The Somerset store opening demonstrates Rural King's strategic growth in serving rural America's essential needs while maintaining its core values of teamwork, integrity, and continuous improvement. For additional information about Rural King's products and services, visit https://ruralking.com, https://rkguns.com or https://rktractors.com.