Rural King Partners with Anne Wilson for Harvest of Hope Concert Tour

Rural King, a family-owned retailer dedicated to the rural lifestyle, is partnering with platinum-certified, Grammy-nominated artist and songwriter Anne Wilson for the Harvest of Hope: On the Road tour, a family-friendly concert series celebrating faith, family and community across rural America. As part of the Rural King Foundation's annual Harvest of Hope: On the Road initiative, Wilson will perform and meet fans at three Rural King locations this fall in Dothan, Alabama on November 5, Cross Lanes, West Virginia on November 22, and Waverly, Ohio on December 10. This partnership represents a significant commitment to supporting rural communities through cultural and spiritual enrichment.

The importance of this initiative lies in its direct engagement with rural populations that often lack access to major cultural events. Amy Shafer, foundation director for Rural King, emphasized the alignment of values, stating that Wilson's music embodies the same principles of faith, family and community that Rural King holds close. The collaboration brings professional musical performances to local communities without financial barriers, as all events are completely free to the public. This approach ensures that economic limitations don't prevent families from participating in meaningful cultural experiences.

Wilson, who has crossed the 2 billion streams milestone at just 23 years old, brings both musical excellence and personal authenticity to the tour. Her music, shaped by the tragic loss of her brother Jacob, reflects themes of grief, growth and faith that resonate deeply with rural audiences facing their own challenges. She described the events as being about more than music, emphasizing their role in bringing people together to celebrate what matters most. Each stop will feature a one-hour performance and community gathering designed to inspire hope, connection and service.

The Harvest of Hope: On the Road initiative supports the Rural King Foundation's broader mission of strengthening community bonds in rural America. With a legacy spanning more than six decades and more than 140 stores across sixteen states, Rural King has maintained strong community connections through local partnerships and events that celebrate rural values. Fans can follow the journey and share their experiences using the designated hashtags, creating a digital community around the physical events. The tour represents an innovative approach to corporate community engagement, blending entertainment with spiritual enrichment and social connection.