Safe Pro Group Appoints Defense Industry Veteran to Lead Marketing and Sales for Protective Products Unit

Safe Pro Group Inc. (NASDAQ: SPAI) announced that its ballistic protective products unit, Safe-Pro USA, has appointed Michael Wratten as vice president of marketing and sales as part of broader business development and expansion initiatives addressing rising domestic demand for advanced body armor and growing international needs for explosive ordnance disposal protective gear. This strategic hire comes at a critical time as global security concerns drive increased investment in personal protective equipment across defense, law enforcement, and humanitarian sectors. The appointment signals Safe Pro Group's commitment to strengthening its market position through experienced leadership capable of navigating complex defense industry dynamics and expanding customer relationships.

Wratten brings more than 20 years of leadership experience in the defense and protective equipment industry, including senior roles at Shellback Tactical, US Patriot, Chase Tactical, and US Armor, along with two decades of service as a law enforcement officer. This combination of commercial defense industry expertise and frontline operational experience provides Wratten with unique insights into both customer needs and market opportunities. His background positions him to effectively bridge the gap between product development and end-user requirements, particularly important as Safe-Pro USA advances initiatives tied to NIJ 0101.07 certification, manufacturing process improvements, and expanded marketing efforts.

In his new role, Wratten will lead strategic growth initiatives, oversee brand and market expansion, and support the rollout of new ballistic and EOD product lines. This includes the planned launch of a direct-to-consumer e-commerce channel, which represents a significant shift in distribution strategy for the company. The move toward direct sales channels could potentially increase margins and provide better customer data while requiring sophisticated marketing approaches to reach diverse customer segments including government agencies, law enforcement departments, and individual consumers. Wratten's experience across multiple defense industry companies suggests he has the network and knowledge to execute this multi-channel strategy effectively.

The appointment occurs as Safe Pro Group positions itself as a comprehensive security solutions provider. The company describes itself as a mission-driven technology company delivering AI-enabled security and defense solutions through cutting-edge platforms like SPOTD, which provides advanced situational awareness tools for defense, humanitarian, and homeland security applications globally. Safe Pro Group leverages commercially available drones with proprietary machine learning and computer vision technology to enable rapid identification of explosives threats, providing a safer and more efficient alternative to traditional human-based analysis methods. This technological foundation, built on a cloud-based ecosystem powered by Amazon Web Services (AWS), creates potential synergies between the company's Safe Pro AI software, Safe-Pro USA protective gear, and Airborne Response drone-based services.

For investors and industry observers, this executive appointment represents more than routine personnel news. It reflects strategic positioning within growing market segments where technological innovation meets physical protection needs. The defense and security sector continues to evolve with increasing emphasis on integrated solutions that combine intelligence, surveillance, and personal protection. Wratten's appointment suggests Safe Pro Group recognizes the importance of experienced commercial leadership to capitalize on these trends and translate technological capabilities into market success. As global security challenges persist, companies that can effectively bridge innovation with practical application stand to benefit from sustained demand across government and commercial sectors.