Salespeak.ai CEO Outlines Vision for AI-Driven B2B Sales Transformation

Omer Gotlieb, Co-Founder and CEO of Salespeak.ai, brings extensive experience from his previous role as co-founder of customer success platform Totango, which was acquired by private equity after 12 years of operation. His background across multiple roles including seller, buyer, executive, and business owner revealed what he describes as a fundamentally broken B2B sales process that inspired the creation of Salespeak.ai.

The core problem identified by Gotlieb involves modern B2B websites serving as bottlenecks rather than sales engines. Companies invest millions driving traffic to their sites only to present visitors with static pages, generic calls-to-action, or the standard Request a Demo button that routes to Sales Development Representatives who often lack deep product knowledge. This creates a frustrating experience for buyers who increasingly expect instant, intelligent responses similar to what they receive from AI tools like ChatGPT and Claude.

The inspiration for Salespeak came when Gotlieb tested ChatGPT on his previous company, Totango, and found the AI could explain the product better than some junior sales representatives. This realization led to the development of what the company calls an AI Sales Brain, which differs significantly from traditional chatbots or legacy inbound tools. The system is trained on a company's product documentation, customer stories, pricing information, and competitive intelligence, enabling it to hold founder-level conversations 24/7 while guiding buyer journeys and calculating intent.

The technology delivers substantial benefits for both buyers and sellers according to customer results. Buyers receive instant expert-level answers to questions about pricing, integrations, or competitive comparisons without waiting for demo calls, building trust and maintaining momentum. For sellers, every conversation surfaces what buyers actually care about, feeding insights back into Slack and CRM systems to enable shorter sales cycles and smarter campaigns. Customers report engagement rates 3-5 times higher than legacy chat tools, with one achieving 50% conversion rates compared to previous 8% results.

Addressing trust concerns surrounding AI implementation, Gotlieb notes that many companies already deploy inexperienced Sales Development Representatives who are more likely to provide inaccurate information than properly trained AI systems. The key difference lies in Salespeak's ability to monitor, adjust, and retrain instantly while maintaining transparency and continuous improvement capabilities. The CEO emphasizes that the technology is not positioned as a cost-cutting tool but rather as a way to shift sales team roles from cold-calling and form-chasing to guiding, educating, and closing deals after buyers have self-qualified through AI-driven interactions.

Looking toward the future, Gotlieb envisions an AI-to-AI landscape where customer AI agents will visit websites instead of people, asking which vendors represent the best fit and expecting instant contextual answers. Companies without AI-readable sites providing structured intelligent responses risk exclusion from consideration sets entirely. The ultimate goal for Salespeak involves becoming the infrastructure for this shift, making intelligent AI-powered buying experiences as essential as websites became two decades ago.