Sea Tow Foundation Launches New Video Campaign to Combat Boating Under the Influence

Professional wakeboarder Thomas Herman is lending his voice to a critical maritime safety initiative with the Sea Tow Foundation's third installment of the 'Sober Skipper: Why It Matters' video series. The campaign aims to reduce boating accidents and fatalities by emphasizing the importance of responsible decision-making on the water.

According to U.S. Coast Guard statistics, men between 24 and 50 years old represent the demographic most at risk for boating under the influence (BUI) incidents. The new video targets this specific group, using Herman's professional athlete perspective to underscore the vital connection between sobriety and water safety.

The video release coincides with National Safe Boating Week, strategically timed just before the Memorial Day weekend to educate boaters at the start of the summer season. By highlighting the critical role of a Sober Skipper, the campaign seeks to prevent potential tragedies and promote a culture of responsible boating.

Gail R. Kulp, Executive Director of the Sea Tow Foundation, emphasized the significance of the campaign, noting that water sports like wakeboarding require intense focus and quick decision-making. The message is clear: designating a Sober Skipper can prevent accidents and ensure a safer, more enjoyable experience for everyone on the water.

The foundation's ongoing efforts to promote maritime safety extend beyond this video series. Since its establishment in 2007, the Sea Tow Foundation has implemented multiple programs, including a Life Jacket Loaner Program and National Boating Safety Awards, all designed to reduce preventable water-related accidents.

By leveraging the credibility of a professional athlete and targeting high-risk demographics, the Sober Skipper campaign aims to create meaningful behavioral change. The video serves as a powerful reminder that responsible choices can make the difference between a memorable day on the water and a potential tragedy.