SEGG Media Corporation Congratulates Lando Norris on Formula 1 Championship, Highlighting Strategic Investment in Quadrant

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) congratulated Lando Norris on winning his first Formula 1 World Championship at the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025. This milestone elevates Quadrant, the creator-led motorsport, gaming, and apparel brand co-founded by Norris and now part of Veloce Media Group, in which SEGG Media holds a strategic investment and a future call option for a majority stake. Quadrant's rapid expansion, supported by partnerships with global brands such as LEGO, Hilton, NordVPN, VISA, Revolut, RailsR, T-Mobile, McLaren, Microsoft, Thrustmaster, and E.ON, is expected to gain further momentum following Norris's victory.

Marc Bircham, chairman of SEGG Media, said the championship underscores the strength of the Company's strategy at the intersection of sports, content, gaming, and culture. The victory highlights the potential value of SEGG's investment in Quadrant through Veloce Media Group, positioning the company to capitalize on increased brand visibility and fan engagement. This development aligns with SEGG Media's focus on immersive fan engagement, ethical gaming, and AI-driven live experiences across its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com.

The championship win represents a significant moment for both Norris's career and the brands associated with him, particularly Quadrant. As Norris's profile rises globally following his Formula 1 championship, Quadrant stands to benefit from enhanced recognition and commercial opportunities. This could potentially increase the value of SEGG Media's strategic position in Veloce Media Group and its future call option for majority ownership of Quadrant. The company's approach leverages high-profile sports achievements to drive growth in adjacent entertainment and gaming sectors.

SEGG Media's recognition of Norris's achievement serves to highlight its investment strategy and the interconnected nature of modern sports, entertainment, and digital media. By aligning with successful athletes and creator-led brands like Quadrant, SEGG Media aims to redefine how global audiences interact with content. The full press release detailing this announcement is available at https://nnw.fm/1elNa. Additional news and updates relating to SEGG Media Corporation can be found in the company's newsroom at https://nnw.fm/SEGG.