SEGG Media Corporation Invests in Veloce Media Group to Expand Sports.com Brand
July 17th, 2025 2:00 PM
By: Newsworthy Staff
SEGG Media Corporation's strategic investment in Veloce Media Group aims to enhance its Sports.com brand by tapping into the digital motorsports and gaming market, targeting Gen-Z and millennial audiences worldwide.
SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a strategic investment in Veloce Media Group, a prominent digital motorsports and gaming platform, as part of its expansion strategy under the Sports.com brand. The deal, valued at £40 million ($53 million USD) pre-money, is structured in two tranches, with SEGG securing a call option to acquire a 51% stake in Veloce. This move is set to bolster SEGG's footprint in the immersive sports content and motorsports media sectors, particularly among Gen-Z and millennial fans globally.
Veloce Media Group, which recently expanded its portfolio by acquiring Quadrant, backed by Lando Norris, reported revenues of $17.5 million USD for the fiscal year ending March 2025. The platform boasts an impressive reach, attracting over 750 million monthly views. This investment underscores SEGG's commitment to leveraging high-growth digital platforms to redefine fan engagement in the sports and entertainment industry.
For further details on the investment, visit https://ibn.fm/mbqBj.
Source Statement
This news article relied primarily on a press release disributed by InvestorBrandNetwork (IBN). You can read the source press release here,
