SEGG Media Expands Sports.com Brand with NBA Yearbook Campaign Across Seven Iconic Franchises

SEGG Media Corporation (NASDAQ: SEGG, LTRYW), parent company of Sports.com, has announced a major expansion of its U.S. marketing strategy with full-page advertisements in seven premier NBA team yearbooks for the 2025-26 season. The campaign covers iconic franchises including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks, managed through Professional Sports Publications. This initiative follows SEGG Media's 2025-26 NFL Yearbook campaign that spanned 25 stadiums, demonstrating the company's growing footprint across America's top sports leagues.

Matthew McGahan, chairman, president, and CEO of SEGG Media, emphasized the strategic importance of these placements, stating that by executing brand placements within the NFL, NBA, and IndyCar, the company is delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world. This multi-league approach represents a comprehensive strategy to position Sports.com as a dominant player in sports media and fan engagement platforms.

Director Marc Bircham added that this move advances SEGG Media's broader goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026. The company's portfolio of digital assets includes Sports.com, Concerts.com and Lottery.com, focusing on immersive fan engagement, ethical gaming and AI-driven live experiences. Additional information about the company's developments can be found at https://ibn.fm/SEGG.

The NBA yearbook campaign represents a significant step in SEGG Media's ongoing efforts to redefine how global audiences interact with sports content. By targeting seven of the most valuable NBA franchises, the company gains access to some of the most dedicated and extensive fan bases in professional sports. This strategic placement in physical yearbooks complements the company's digital initiatives, creating a multi-channel approach to brand building and audience engagement.

This expansion into NBA marketing follows the company's established presence in other major sports properties, creating a comprehensive sports media footprint that spans multiple leagues and engagement platforms. The timing of this announcement, coming on the heels of the successful NFL yearbook campaign, demonstrates SEGG Media's systematic approach to building brand recognition and market presence across the professional sports landscape.