SEGG Media Launches Sports.com App to Expand Global Sports Streaming Reach

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has officially launched its new Sports.com App, now available on the Apple App Store and other marketplaces. The platform integrates live and on-demand sports, highlights, and interactive features into a single hub aimed at driving fan engagement and monetization across emerging markets. The app debuts with live coverage of the Oct. 28 Super League Kerala match between Malappuram FC and Thiruvananthapuram Kombans FC, following record-breaking viewership that surpassed 14.5 million interactions last week.

CEO Tim Scoffham said the launch marks a key step in unifying SEGG Media's sports ecosystem worldwide. The company operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, focused on immersive fan engagement, ethical gaming and AI-driven live experiences. This strategic expansion represents SEGG Media's ongoing effort to redefine how global audiences interact with sports content through integrated digital platforms.

The timing of this launch coincides with growing global demand for accessible sports streaming services, particularly in emerging markets where mobile adoption continues to accelerate. By combining live coverage with interactive features and on-demand content, SEGG Media aims to capture a significant share of the rapidly expanding digital sports entertainment market. The initial success demonstrated by the 14.5 million interactions for Super League Kerala content suggests strong market potential for the new platform.

For investors and stakeholders, the latest news and updates relating to SEGG are available in the company's newsroom at http://ibn.fm/SEGG. The full press release detailing the Sports.com App launch can be viewed at https://ibn.fm/7r8LY. This launch represents a significant milestone in SEGG Media's broader strategy to leverage its portfolio of digital properties across sports, entertainment, and gaming verticals.

The Sports.com App launch comes at a time when digital sports consumption patterns are evolving rapidly, with viewers increasingly seeking integrated platforms that offer both live content and interactive engagement opportunities. By positioning itself at the intersection of sports streaming and fan interaction, SEGG Media aims to create new revenue streams while building sustainable audience relationships in key growth markets. The company's focus on ethical gaming and AI-driven experiences further differentiates its approach in the competitive digital sports landscape.