SEGG Media Reports Strong Viewership Results From Super League Kerala Streaming Partnership

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) announced the successful completion of its exclusive streaming partnership with Super League Kerala, the professional football league in Kerala, India, following the championship final on Dec. 19. Through its Sports.com platform, the company live-streamed 33 matches over a 77-day period, reaching more than 150 million viewers across its app, website and social channels, exceeding internal expectations.

The company said the results validate its live-streaming strategy and support plans to expand Sports.com's commercial live sports offering, sponsorship and advertising initiatives, and regional footprint in India and the Middle East North Africa region ahead of the league's third season in 2026. This partnership demonstrates the growing demand for localized sports content in emerging markets and SEGG Media's ability to deliver scalable streaming solutions.

The viewership numbers indicate strong engagement with football content in India, where the sport has been gaining popularity alongside traditional favorites like cricket. By streaming 33 matches exclusively through its platform, SEGG Media established Sports.com as a destination for live sports content in a competitive digital landscape. The company's focus on immersive fan engagement aligns with broader industry trends toward interactive viewing experiences.

SEGG Media's successful execution of this partnership provides a blueprint for future sports streaming ventures in the region. The company can leverage these results to attract additional sports properties and secure advertising partnerships. The timing is particularly significant as digital sports consumption continues to grow globally, with streaming services competing for exclusive content rights.

The financial implications of reaching over 150 million viewers extend beyond immediate advertising revenue. These metrics strengthen SEGG Media's position when negotiating future streaming rights and partnerships. The company's portfolio of digital assets, including Sports.com, Concerts.com and Lottery.com, benefits from cross-platform synergies that can be leveraged across different content verticals.

For investors, these results demonstrate SEGG Media's execution capabilities in the competitive sports streaming market. The company's latest news and updates relating to SEGG are available in the company's newsroom at http://ibn.fm/SEGG. The strong performance in India suggests potential for similar success in other emerging markets where digital infrastructure is improving and sports fandom is growing.

The partnership's success comes as traditional media companies and tech giants increasingly compete for sports streaming rights globally. SEGG Media's focus on regional leagues like Super League Kerala represents a strategic approach to building audience share in specific markets before expanding to broader regional or global content. This targeted strategy allows for more efficient resource allocation and deeper market penetration.

Looking ahead to the league's third season in 2026, SEGG Media has established a foundation for continued growth in the region. The company's emphasis on ethical gaming and AI-driven live experiences positions it to capitalize on technological advancements in sports broadcasting. As streaming becomes the dominant method of sports consumption, partnerships like this one with Super League Kerala will likely become increasingly valuable assets for media companies seeking to build loyal viewer bases.