SERI's Champions Program Recognizes Voluntary Leadership in Electronics Sustainability

SERI's Champions Program recognizes organizations that voluntarily go above and beyond to advance electronics sustainability. Across the electronics industry, organizations are increasingly taking the lead on sustainability initiatives, not because regulations require it, but because they see the value in acting. The Champions Program recognizes that shift, providing a way to formally acknowledge those who drive progress through their own business practices, partnerships, and investments.

Champions are celebrated in three categories: Promoters who lead through voluntary sustainable practices (such as including R2 in RFPs), Collaborators who partner with SERI on programs and initiatives, and Supporters who provide significant financial resources to advance the mission. This structured recognition highlights the multifaceted approaches organizations are taking to address electronics sustainability challenges voluntarily.

The program's importance lies in its timing and focus. As electronic waste continues to be a growing global concern, with millions of tons generated annually, voluntary leadership becomes crucial for accelerating progress beyond what regulations alone can achieve. By recognizing these efforts, SERI aims to encourage more organizations to adopt similar proactive measures, creating a ripple effect throughout the electronics value chain.

Organizations interested in becoming SERI Champions or learning more about the program can visit https://sustainableelectronics.org/champions. This initiative aligns with SERI's broader mission to champion and drive the sustainable use, reuse, and recycling of electronics globally. The organization's numerous programs work to drive its 10/35 vision: that by 2035, 10-year lifespans will be common among electronics, and all materials will be reused at end-of-life.

SERI programs include the R2 Standard for responsible electronics reuse and recycling, the eSummit, ei (electronics impact) Reporting Program, SERI's Champions Program, ReThink Awards, and IEMN (International E-Waste Management Network), among others. Learn more at https://sustainableelectronics.org. The recognition of voluntary leadership through the Champions Program represents a strategic approach to fostering industry-wide change, emphasizing that sustainability advancements often begin with individual organizational commitments that collectively drive systemic transformation.