Sevenfold Entertainment Signs 'American Idol' Finalist Mariah Faith in Strategic Expansion Move

Sevenfold Entertainment has officially signed rising singer-songwriter Mariah Faith, marking the company's first artist partnership and a strategic step forward in its expansion across the Southeast music market and beyond. Faith gained national exposure as a Top 20 finalist on American Idol and continues to build momentum across live and digital platforms. She also earned 3rd place in Next Up: Live Music, a national singing competition powered by TikTok LIVE in partnership with iHeartRadio, further expanding her audience and national visibility.

As a songwriter and performer, Faith has collaborated with nationally and internationally recognized singer-songwriters across multiple genres, developing a reputation for authenticity, versatility, and emotionally driven storytelling. "Mariah is an artist who knows her voice and her direction," said Angel Jennings, Co-Founder of Sevenfold Entertainment. "Our priority is supporting her creatively while ensuring every step forward is intentional and aligned with who she is." This partnership reflects how we approach representation at Sevenfold," added Stephen Martines, Co-Founder of Sevenfold Entertainment. "Mariah has real momentum, and our focus is building a sustainable path forward without rushing or forcing growth."

Faith is set to release a new single on March 18, signaling her next creative chapter. She will also return to Carolina Country Music Fest (CCMF) this June, performing at the festival for the second consecutive year. "I'm honored to be the first artist signed to Sevenfold Entertainment," said Mariah Faith. "This partnership feels intentional and aligned with where I want to go as an artist." The signing of Mariah Faith marks the beginning of a strategic expansion for Sevenfold Entertainment as the company establishes itself as a Nashville-based force with regional influence and national ambition.

Additional releases, live appearances, and partnership announcements are expected throughout 2026. The company's approach emphasizes sustainable growth and authentic artist development rather than rapid commercialization. This signing represents Sevenfold Entertainment's entry into direct artist representation, expanding beyond its existing focus on live events and strategic brand partnerships. The partnership with Faith provides the company with an established artist who has demonstrated audience appeal through major platforms like TikTok and television competitions, creating a foundation for broader market penetration.

For Sevenfold Entertainment, this move signals a shift toward becoming a more comprehensive entertainment company with artist development at its core. The timing coincides with Faith's upcoming single release and festival appearances, allowing the partnership to launch with immediate creative output and public visibility. The company's Nashville base positions it within a key music industry hub while targeting expansion throughout the Southeast region and nationally. This strategic signing demonstrates how emerging entertainment companies are leveraging digital platform success and television exposure to build sustainable artist careers outside traditional major label structures.