Shaina Goedtke Named 2026 Lighthouse Marketing Institute Recognized Realtor

Shaina Goedtke of White Spruce Real Estate at Keller Williams Realty Sioux Falls has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition underscores her high level of performance, dedication to clients, creative approach to real estate marketing, and involvement throughout the Sioux Falls community. The Lighthouse Marketing Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Agents are evaluated annually, and no paid placement is available for recognition, ensuring that the honor is based purely on merit.

Goedtke's selection matters because it highlights a broader definition of success in real estate—one that goes beyond sales numbers to include community engagement, client education, and innovative marketing. Her marketing efforts have generated more than 5.28 million impressions over the last 12 months, with her videos averaging approximately 102,000 views. Her Lighthouse Marketing Institute profile also cites 189 homes sold and more than $24.4 million in total volume. These figures demonstrate that creative, visually-driven marketing can coexist with substantial industry performance, setting a benchmark for other agents.

A former teacher, Goedtke brings an educational approach to the client experience, helping buyers and sellers better understand the process while using creative storytelling to make the properties she represents stand out. This background informs her ability to guide clients through complex transactions, making her a trusted resource in the Sioux Falls market. Her investment in the community extends beyond individual clients: she organizes quarterly business-to-business meetings where local business owners can connect and learn marketing strategies. She and her family have also volunteered with The Banquet, a longstanding Sioux Falls organization that provides meals and resources to people in need. Such involvement reflects the Community Focus standard that the Lighthouse Marketing Institute seeks to honor.

The recognition of Goedtke represents the broader standard the Lighthouse Marketing Institute aims to promote. The 2026 Lighthouse Marketing Institute Recognition honors a select group of real estate professionals who demonstrate excellence not only in sales performance but also in the way they serve their clients and communities. Recognized agents exhibit exceptional client care, invest in the places they call home, embrace creative marketing, and consistently perform at a high level in their industry. This holistic approach is increasingly important as consumers seek agents who are not only skilled negotiators but also active contributors to their local areas.

For those interested in learning more about Goedtke's achievement, her complete 2026 profile is available in the Lighthouse Marketing Institute's online directory at https://lighthousemarketinginstitute.com/. The recognition serves as a reminder that success in real estate is multifaceted, combining professional results with education, creativity, personalized service, and local involvement. As the industry continues to evolve, such standards may become increasingly influential in how agents are evaluated and how they engage with their communities.