Shelly Group Expands European Professional Channel Through Partnership with Technology Distributor ALSO

Shelly Group SE, a provider of IoT and smart building solutions, announced a pan-European partnership with ALSO, Europe's largest technology provider, to expand its market reach across Europe. The collaboration will make Shelly's portfolio of smart home and smart building solutions available through ALSO's dedicated IoT business and its extensive distribution ecosystem, according to a press release.

The partnership is designed to strengthen Shelly's professional channel by providing access to ALSO's network of resellers, system integrators, and professional installers. Beyond distribution, the cooperation includes technical customer support, technical and sales training, webinars, digital lead-generation activities, participation in industry events, and joint marketing campaigns. These initiatives aim to support professional channel partners in successfully marketing, deploying, and scaling Shelly solutions across residential, commercial, and smart building applications.

Wolfgang Kirsch, Co-CEO of Shelly Group, stated: "The professional market is becoming an increasingly important growth driver for Shelly. ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy."

This partnership complements Shelly's established market position among consumers and its active DIY community. By broadening access to its solutions through ALSO's extensive European partner network, Shelly is making it easier for installers, system integrators, and resellers to source and deploy its products. The collaboration marks another step in the consistent execution of Shelly's long-term international scaling strategy.

Shelly Group develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to device sales, the company generates revenue from its cloud applications. Shelly Group benefits from asset-light production through the use of contract manufacturers.

The company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States and China, Shelly Group has a broad international presence.

The partnership with ALSO is expected to further enhance Shelly's ability to serve the professional market, which is becoming increasingly important for the company's growth. By leveraging ALSO's extensive network and resources, Shelly aims to accelerate its international expansion and solidify its position in the European smart building market.