Shelly Group Reports 50% Revenue Growth During 2025 Black Friday Period

Shelly Group SE recorded continued dynamic growth during the 2025 Black Friday period, with revenue increasing by 50% to €36.0 million. This performance was driven by exceptionally strong results in the company's own web shop and a growing share of professional users. The company's web shop saw demand triple, more than offsetting temporarily lower purchasing volumes from a single marketplace partner. Regional localizations for Italy and the United Kingdom showed particularly positive effects, and demand in the fourth quarter of 2025 was more evenly distributed compared to the previous year, allowing the Black Friday period's contribution to further support the positive overall development of the final quarter.

Significant momentum came particularly from the Shelly LOQED smart locks and the Shelly BLU TRV radiator thermostats, which experienced strong demand as a result of the heating season and continued focus on energy efficiency. In addition, the Shelly Pro 3EM product line performed very well, achieving substantial gains among professional users. The Shelly Group also continued to benefit from its expanding professional business, which is gaining increasing importance through larger project volumes and a broader partner base. Overall, these developments reflect the ongoing diversification of the customer base and the continuous expansion of higher-margin business areas.

In light of the successful Black Friday sales, the Board of Directors reaffirms its guidance for fiscal year 2025 and continues to expect revenue between €145 million and €155 million and EBIT between €35 million and €40 million. In the 2024 fiscal year, revenues amounted to €106.7 million and EBIT to €25.7 million. Wolfgang Kirsch, Co-CEO of Shelly Group, stated that this year's Black Friday sales clearly demonstrate how strongly the company's value-for-money positioning is anchored in the market. The company's own web shop experienced exceptional demand, more than compensating for temporarily lower marketplace volumes, while the relevance of professional product lines continues to grow.

With solutions for energy efficiency and smart building applications addressing key customer trends, the company is highly confident about achieving its 2025 targets and sees itself as exceptionally well positioned to continue pursuing medium-term growth ambitions. The company's performance during this critical sales period matters because it demonstrates successful diversification beyond marketplace dependence, with the web shop tripling demand and professional segments gaining importance. This indicates resilience in revenue streams and alignment with energy efficiency trends that drive consumer and professional adoption. The reaffirmed guidance suggests stability in financial projections despite economic uncertainties, while the geographical expansion into markets like Italy and the UK shows effective international growth strategies. For more information, visit www.crossalliance.de or view the original release on www.newmediawire.com.