Signarama Celebrates Franchise Excellence and Innovation at 2025 Annual Convention

Signarama, the world's leading sign and graphics franchise, hosted its annual international convention in Las Vegas, bringing together nearly 400 franchise owners and employees to celebrate achievements, share knowledge, and recognize outstanding performance in the signage industry.

The three-day event, known as SARCON, coincided with the International Sign Association's annual Sign Expo and featured comprehensive programming designed to support franchise growth and innovation. Signarama President A.J. Titus emphasized the importance of collective collaboration, noting the franchise network's strength and potential for continued industry leadership.

A significant announcement during the convention was Signarama's strategic partnership with Location3, a premier digital marketing agency specializing in franchise brands. This collaboration aims to enhance national advertising campaigns, improve search engine optimization, and provide franchise owners with powerful local marketing tools through the LOCALACT platform.

The convention's programming included a diverse range of educational sessions focusing on critical business areas such as sales management, production, financial strategies, and team building. Specialized training seminars and franchise owner panels offered attendees valuable insights to drive their business performance in the coming year.

A highlight of the event was the annual awards dinner, which recognized exceptional franchise owners across multiple categories. Notable awards included Rookie of the Year, Humanitarian of the Year, and various sign design and achievement recognitions. Winners demonstrated excellence in areas ranging from vehicle graphics to community involvement, showcasing the diverse talents within the Signarama network.

Casey Valiant from Evansville, Indiana, emerged as a standout performer, winning multiple sign awards including Vinyl (Non-Digital), Original In-House Design Concept, and Self-Promotion. The awards underscored the franchise's commitment to creativity, innovation, and professional excellence.

The convention not only celebrated past achievements but also positioned Signarama for future growth. The partnership with Location3 and the emphasis on technological integration and local marketing strategies reflect the franchise's adaptability in a rapidly evolving digital landscape.

By bringing together franchise owners, providing educational resources, and recognizing outstanding performance, Signarama continues to strengthen its position as a leader in the sign and graphics industry. The 2025 convention demonstrated the franchise's resilience, innovative spirit, and commitment to supporting its network of entrepreneurs.